Performance Marketing Manager – E-Commerce

Performance Marketing Manager – E-Commerce | DIESEL

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About DIESEL

Diesel

Performance Marketing Manager

Role Overview

Performance Marketing Manager

Key Responsibilities

• Lead the planning, execution, and optimization of

  multi-channel paid media campaigns

  (Search, Display, Shopping, Paid Social, and Affiliates).
• Develop

  full-funnel marketing strategies

  to drive traffic, conversions, and retention across global markets.
• Manage and monitor performance KPIs (CTR, ROAS, CPA, LTV) to ensure budget efficiency and revenue growth.
• Collaborate with the creative, merchandising, and e-commerce teams to align campaign messaging with Diesel’s brand direction and product priorities.
• Coordinate external agency and media partner relationships, ensuring strategic consistency and best-in-class execution.
• Conduct ongoing testing (audience, creatives, bidding, landing pages) to maximize performance outcomes.
• Deliver weekly and monthly performance reports with actionable insights and growth recommendations.
• Stay ahead of digital trends, platform updates, and new technologies within the performance marketing ecosystem.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4–6 years of experience in

  Performance Marketing / Paid Media

  , ideally within

  fashion, luxury, or e-commerce

  industries.
• Proven expertise in

  Google Ads, Meta Business Suite, TikTok Ads Manager

  , and programmatic platforms (DV360, The Trade Desk).
• Deep understanding of performance metrics, attribution models, and marketing analytics (GA4, Looker, Data Studio).
• Strong analytical, communication, and leadership skills.
• Passion for digital culture, creative experimentation, and disruptive branding.
• Fluent in English; Italian or other European languages are a plus.

Why Join Diesel

• Work at the forefront of

  fashion and digital innovation

  .
• Be part of a global brand with a bold identity and a fearless approach to creativity.
• Collaborate with top-tier marketers and digital strategists in a dynamic environment.
• Competitive salary, international exposure, and flexible working arrangements.
• Employee discounts and opportunities for professional growth within the OTB Group.

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