Job Description

We are looking for a results-driven Performance Marketing with expertise in managing advertising campaigns on e-commerce platforms like Amazon, Flipkart, Zepto, Instamart & Blinkit . The ideal candidate will have hands-on experience optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a blend of strategic planning, analytical skills, and executional expertise in the e-commerce advertising ecosystem. Key Responsibilities - Campaign Management: Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, Zepto, Instamart & Blinkit platforms. Manage Sponsored Products, Sponsored Brands, and Display campaigns efficiently. Performance Optimization: Monitor key performance indicators ( ROAS, ACOS, CTR, conversions ) and optimize accordingly. Conduct bid adjustments, keyword research, and ad copy testing to enhance campaign outcomes. E-commerce Strategy: Develop and implement a data-driven advertising strategy aligned with business objectives and seasonal trends. Collaborate with the product and pricing teams to ensure competitive positioning. Reporting & Analytics: Generate and analyze performance reports with key insights and actionable recommendations. Leverage data to identify opportunities for growth and campaign scaling. Stakeholder Collaboration: Work closely with the creative team to develop engaging ad assets. Collaborate with e-commerce platform account managers to stay updated on new tools, trends, and ad formats. Market Research: Conduct competitive analysis to benchmark performance and refine advertising strategies. Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities. Required Skills & Qualifications :- Experience: 2+ years in performance marketing, specializing in Amazon Ads, Flipkart Ads, or similar q-commerce platforms. Technical Expertise: Proficiency in campaign management tools such as Amazon Advertising Console, Flipkart Ads Manager, and similar platforms. Analytical Skills: Strong ability to analyze campaign data and derive actionable insights for optimization. E-commerce Knowledge: In-depth understanding of online marketplaces, product ranking algorithms, and consumer buying behavior . Tools: Expertise in Excel/Google Sheets, AMS dashboard, and other advertising dashboards . Communication: Excellent written and verbal communication skills for effective stakeholder collaboration and reporting.