Performance Marketing Manager

Job Description

Full ownership accountability of national marketing budgets and PL. Using annual marketing budgets of over $40m to drive profitable incremental business growth across performance marketing channels Work closely with the regional General Manager, Sales Commercial Strategy teams to drive profitable growth across existing new categories Optimise continuously look for opportunities scale up existing performance marketing channels - Google, Bing, Meta Continuous test learn: identify commercial opportunities, prioritise execute initiatives for testing. Subsequently report back on outcomes recommend next steps for iteration or scaling up Budgeting, forecasting, reporting performance and actions to senior leadership Cross functional collaboration with other teams to drive profitable, long term business growth - CRM, Marketing Strategy Planning, sales commercial functions, analytics, product engineering. For example: Supporting development of: Marketing audience strategy to maximise incremental lifetime value of Buyers Sellers (remarketing, cross-sell etc.) Dashboards tools to help make better commercial decisions Product changes to improve Buyer Seller experiences outcomes, and commercial outcomes for Bark Required Skills and Experience Experienced Performance Marketer: 4+ years of hands-on experience managing large North America-based PPC accounts Expert knowledge of Google ads and Bing ads Some Facebook ads experience Analytical expertise: Makes data-driven decisions recommendations, and communicates clearly to stakeholders of different levels of seniority Expert knowledge of Microsoft Excel or Google Sheets, and experience using Tableau (or equivalent platforms) Entrepreneurial spirit: Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps Other behaviours: Strong work ethic, personal accountability, ownership Attention to details Perks and Benefits 5 days work week Quarterly Socials Flexible working policy with an office in Bangalore CBD. Mediclaim Insurance Personal annual LD Budgets with 52,000 to spend on your development Enhanced Gym membership for all employees with access to mental health courses and fitness classes Fully stocked kitchen and monthly team lunches Interview Process Screening Call with Talent Partner (15 mins) 1st Stage - Hiring Manager Stage (45 mins) 2nd Stage - Technical Task (60 mins) 3rd Stage - Values interview (30 mins