Performance Marketing Executive

Company Description

Verve Logic is a digital agency based in Jaipur, India, offering comprehensive web design, logo creation, online marketing, eCommerce, and mobile app development services. Since 2011, Verve Logic has partnered with hundreds of businesses to enhance their online presence and achieve their objectives. With offices in India, the US, and the UK, Verve Logic has expanded globally, earning a reputation for excellence and tailored digital solutions. Their commitment to using the latest industry practices drives measurable success for their clients.

Key Responsibilities

• P

  articipate in forming effective paid search strategies,
• Launch and optimize various PPC campaigns,
• Oversee accounts on search platforms (e.g. Google AdWords, Bing),
• Be involved in keyword selection and audience targeting,
• Monitor budget and adjust bids to gain better ROI,
• Track KPIs to assess performance and pinpoint issues,
• Produce reports for management (e.g. dashboards),
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels,
• Maintain partnerships with PPC ad platforms and vendors,
• Find ways to reduce the risk of click fraud,
• Keep abreast of PPC and SEM trends,

Requirements:

• Proven experience as a PPC Manager or Digital Marketing Specialist,
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts,
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred,
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.),
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel),
• Excellent communication skills,
• Analytical thinking with strong math skills,
• AdWords certification is a plus.