Performance Marketing Executive

Job Description

Performance Marketing Executive Location : Bangalore About the company: Orange Health is India s leading on-demand diagnostics brand for urban Indian consumers, enabling convenience, reliability, and overall better healthcare outcomes. Launched in Jan 2021, Orange Health now covers the top metros of India, and is now the highest-rated diagnostic brand in the country with incredible customer love! With a team of 1000+ people across the company, Orange Health Labs is also among the best places to work. The founders Dhruv Gupta and Tarun Bhambra and the leadership team have deep experience in healthcare, large-scale businesses, and fast-growing startups. Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann and other marquee names. About the Role: We are s eeking a Digital Marketing Executive to manage and optimize paid advertising campaigns across multiple platforms like Google Ads, Meta and af liates. You will be responsible for creating high-performing ad strategies, optimizing campaigns, and analyzing data to drive maximum ROI for our marketing efforts. Roles and Responsibilities: Plan, launch, and manage performance marketing campaigns across Google ads, meta and af liates. Develop targeted bidding strategies, and ad creatives to maximize engagement and conversions. Ensure campaigns align with business goals, brand guidelines, and industry best practices. Continuously monitor, analyze, and optimize ad performance to improve ROAS, CAC, and conversion rates. A/B test different ad formats, audiences, and creatives to enhance campaign performance. Create, Manage and analyze reports to derive actionable insights to improve campaign performance. Work closely with designers and content creators to develop engaging ad creatives (static, video, carousel, etc.). Stay up to date with platform algorithm changes, new ad formats, and industry trends. Experiment with new features and emerging platforms to maintain a competitive edge. Skills we are looking for: Experience: 1-3 years of hands-on experience in performance marketing or paid media advertising. Platform Knowledge: Proven experience managing ad campaigns on Google Ads (Search,Performance Max, UAC), Meta Ads Manager, Af liates. Pro ciency in, Google Tag Manager, UTM tracking, and conversion tracking. Experience with pixel setup & API integrations Experienced in making marketing dashboards and deriving insights. Strong understanding of ad bidding strategies and programmatic advertising. Strong copywriting skills for ad creatives . Compensation and Bene ts: Competitive Salary We provide Biannual-based increments based on company performance. We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents. Our company culture is considered one of the best in the industry. Youll get to work with smart, inclusive, meritocratic team & leaders. Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.