Performance Marketing Executive (Meta | YouTube | WhatsApp) - D2C

Simplify Wellness

1 - 3 years

6 - 10 Lacs

hyderabad

Posted:8 hours ago| Platform:

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Skills Required

d2c direct purchase ppc youtube marketing cac roas google tag manager facebook marketing google ads whatsapp marketing ab testing meta ads pixel performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Performance Marketing Executive (Meta | YouTube | WhatsApp) - D2C - Indian Market - Direct Purchase

Role Summary

D2C

What You'll Do

Execute and monitor
daily campaigns across
Meta, YouTube, and WhatsApp
, ensuring flawless delivery and budget pacing.
Assist in setting up new ad groups and creative/audience experiments to test hypotheses.
Track, update, and report on key campaign metrics, including
CAC, CTR, CPA, and ROAS
.
Identify and report
campaign issues (e.g., tracking errors, underperforming ads) to the senior team for rapid diagnosis.
Assist in researching platform best practices and new ad formats to help the team adapt strategies quickly.
Document and update the customer journey map from ad click to conversion, identifying potential points of drop-off.
Support the Growth team by compiling performance data and assisting with weekly insight presentations.

What You Bring

1-2 years
of experience in performance or digital marketing, preferably within the
D2C or e-commerce sector in India
.
Working knowledge of
Meta Ads Manager
and
Google Ads
platforms.
Foundational understanding of
data, pixels, and event tracking
(e.g., purchase events, pixel health).
Familiarity with marketing funnels, basic attribution models, and the role of creative in performance.
A keen interest in testing and a desire to learn quickly.
A proactive, results-oriented attitude and the ability to collaborate with creative and tech teams.

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