Performance Marketing Executive

Performance Marketing Executive

Role Overview:

Key Responsibilities:

• Campaign Planning & Management:
• Create, manage, and optimize campaigns across Google Ads (Search, Display, YouTube,
  Performance Max) and social platforms (Meta Ads, LinkedIn Ads, Snapchat Ads)
• Conduct keyword research, audience targeting, ad copywriting, and competitor benchmarking to ensure campaign effectiveness
• Conversion Tracking & Optimization:
  Set up event-based tracking using tools like Google Tag Manager for actions such as form submissions, calls, WhatsApp interactions, etc.
• Continuously optimize campaigns for Cost per Lead (CPL), Return on Ad Spend (ROAS), Click-
  through Rate (CTR), and Quality Score
• Coordinate with landing page and design teams to align creatives with campaign goals and
  conversion flows

Reporting & Analytics:

- Client Communication & Coordination:

- Act as the main point of contact for assigned clients, providing regular updates, performance summaries, and strategic input - Understand client goals, manage expectations, and proactively address concerns or changes in requirements - Collaborate closely with internal teams to ensure deliverables meet client objectives and timelines - Platform & Industry Awareness: - Stay up to date with advertising platform updates, privacy policies (HIPAA awareness for healthcare is a plus), and emerging digital trends Qualifications: Hands-on experience in managing Google Ads and paid social media campaigns (Meta, LinkedIn, etc.) Strong understanding of campaign management, ad optimization, and performance marketing KPIs

Proficiency in tools such as:

- Google Ads Manager

- Meta Ads Manager
- Google Analytics - Google Tag Manager - LinkedIn Campaign Manager

- Looker Studio

• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills, with a professional approach to client
  handling
• Collaborative team player who can work efficiently in a fast-paced environment
• Bachelors degree in Marketing, Communications, Business, or a related field.
• Excellent Excel/Google Sheets skills for data analysis and reporting.

If You are interested share your resume at

hr@ichelonconsulting.com or call at 9220360039