Performance Marketing Associate

We are hiring for our client - a fast-growing wellness brand committed to providing natural, effective, and time-tested herbal solutions that support holistic health. What began as a mission to offer pure herbal remedies has evolved into a thriving venture focused on healing, relief, and overall well-being. They are now seeking passionate marketing professionals to help amplify this mission.

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Experience:

Job Summary:

The Media Associate will be responsible for driving high-quality lead generation and optimizing digital advertising performance across multiple channels. This role requires a blend of analytical expertise, creative thinking, and hands-on experience in performance marketing—particularly for telecaller-driven sales funnels.

Key Responsibilities:

Digital Advertising & Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Bing, Facebook, Instagram, and adult-friendly advertising networks.
• Run high-performing lead generation campaigns tailored for telecaller-based conversions.
• Monitor campaign performance and optimize for CPA, ROI, and overall conversion efficiency.

Lead Generation & Telecaller Support

• Design and manage campaigns focused on acquiring high-quality leads.
• Collaborate with the telecaller team to ensure effective lead flow and improve lead-to-sale outcomes.
• Track and analyze lead quality metrics to enhance telecaller performance.

Ad Copywriting & Creative Optimization

• Develop compelling ad copy, creatives, and landing pages to maximize conversions.
• Conduct A/B testing across creatives, messaging, and landing pages to continuously improve results.

Analytics & Reporting

• Track and analyze campaign performance on a weekly and monthly basis.
• Prepare detailed reports with actionable insights and recommendations for optimization and scaling.

Cross-Channel Marketing Support

• Work with cross-functional teams on email marketing, retargeting initiatives, and content strategy alignment.
• Stay updated on industry trends, platform updates, and competitor strategies.

Required Skills & Experience:

• 2–4 years of hands-on experience in digital performance marketing, preferably for telecaller-driven or lead-generation brands.
• Expertise in Google Ads, Bing, Facebook/Instagram Ads, and adult-friendly traffic platforms.
• Strong understanding of digital sales funnels, conversion rate optimization, and performance tracking.
• Ability to independently manage budgets, bidding strategies, and reporting.
• Excellent copywriting skills and a keen eye for creative optimization.
• Strong analytical skills with a data-driven approach.

Preferred Qualifications:

• Experience in wellness, herbal, or health-focused product advertising.
• Knowledge of CRM systems and telecaller workflow processes.
• Certifications such as Google Ads, Facebook Blueprint, or Performance Marketing credentials.