Performance Marketing Associate

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

● Strategize, execute, and scale campaigns across Google, Meta, and other paid digital

channels.

● Own and optimize the full-funnel acquisition metrics—CTR, CPI, CAC, ROAS, and

more.

● Conduct daily performance monitoring; optimize targeting, creatives, bids, and

placements.

● Partner with design, content, and product teams to create high - converting ads and

landing pages.

● Run A/B tests to iterate and improve ad performance - creative, audience, messaging, and

bidding.

● Leverage tools like Appsflyer, Google Analytics, Mixpanel, etc., for tracking, reporting,

and insight generation.

● Conduct regular keyword research, audience segmentation, and competitor

benchmarking.

● Manage budgets and allocate spends with a strong focus on ROI and efficiency.

● Stay ahead of emerging performance marketing trends and propose new growth

opportunities.

● Work closely with senior leadership to ensure marketing strategies align with broader

business goals.

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