Performance marketer

Position:

Company:

Role Overview:

We are looking for a results-driven and data-savvy Performance Marketer

Your role will be critical in driving targeted traffic, generating leads, and improving ROI through strategic advertising and continuous optimization.

Roles & Responsibilities:

• Plan and execute digital ad campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
• Optimize campaigns regularly to enhance ROI, lower CPA, and boost conversion rates.
• Collaborate with the content, design, and tech teams to align creative and messaging with performance goals.
• Set up and manage tracking systems, including GA4, Meta Pixel, Google Tag Manager, and conversion APIs.
• Analyze campaign performance data and generate weekly/monthly performance reports.
• Conduct A/B tests on creatives, audiences, and landing pages.
• Stay updated with platform changes, algorithm updates, and best practices in digital advertising.

Key Skills:

• Hands-on experience with paid ads on Google, Meta, and LinkedIn.
• Strong knowledge of performance metrics, audience targeting, and bid strategies.
• Proficiency in using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite.
• Experience in lead generation, eCommerce campaigns, and remarketing.
• Ability to work collaboratively with creative and development teams.
• Strong analytical mindset with attention to campaign performance details.