Job Description

ViralChilly, a unit of Digiastic LLP, was awarded as one of the best startups to work for in Jaipur. A digital marketing agency with a people-centric approach to working with reputed Clients like Canva, Adobe, Stillio, and many more. Key Responsibilities : Campaign Management : Create, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads to drive quality leads and sales. Keyword Research & Strategy : Conduct in-depth keyword research and develop keyword strategies tailored to client or business needs. Ad Creation : Write compelling ad copy that resonates with target audiences and aligns with overall marketing goals. Performance Monitoring & Reporting : Regularly track, analyze, and report on campaign performance (CTR, CPC, ROI, conversion rates, etc.) using Google Analytics and Google Ads reporting tools. A\/B Testing : Execute and evaluate A\/B testing to optimize ad performance, landing pages, and bidding strategies. Budget Management : Efficiently allocate and manage campaign budgets while maintaining a focus on maximizing performance and ROI. Optimization : Monitor performance metrics and continuously adjust bidding strategies, targeting, ad copy, and landing pages for improved results. Collaboration : Work closely with other marketing team members (SEO, content, social media, etc.) to ensure campaigns are integrated and aligned with overall marketing goals. Stay Updated : Keep up to date with Google Ads features, industry trends, and competitor strategies to leverage new opportunities. Qualifications : Proven experience managing Google Ads campaigns across multiple platforms. Strong understanding of SEM (Search Engine Marketing) and PPC (Pay-Per-Click) advertising strategies. Proficiency in Google Ads, Google Analytics, and other PPC management tools. Excellent analytical skills and the ability to use data to make informed decisions. Ability to work independently, manage multiple campaigns, and prioritize tasks. Strong written and verbal communication skills. Familiarity with A\/B testing, conversion tracking, and landing page optimization. Google Ads certification (optional).