Performance Marketer

We are seeking a talented and result-driven Digital Marketing Executive with strong expertise in Paid Marketing to join our team. The ideal candidate must have hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads (AdWords), Facebook Ads, LinkedIn Ads, etc.

Experience- 3-4 Years

Salary- 25k-35k

Responsibilities

Plan, create, execute, and monitor paid ad campaigns across various platforms (Google, Facebook, LinkedIn, etc.)

Manage budgets, optimize ads, and achieve ROI goals

Conduct keyword research, create ad copies, and design effective landing pages

Perform A/B testing, monitor analytics, and adjust strategies accordingly

Generate weekly and monthly performance reports

Stay updated with the latest trends and updates in the digital ad ecosystem

Collaborate with the design and content team to create ad creatives

Recommend growth strategies and handle marketing automation (if applicable)

Required Skills & Qualifications:

Minimum 3 years of experience in Digital Marketing with core expertise in Paid Marketing

Proven experience managing Google Ads (AdWords), Meta Ads (Facebook/Instagram), and LinkedIn Ads

Strong knowledge of Google Analytics, conversion tracking, and campaign optimization

Excellent understanding of CPC, CPA, ROAS, and related metrics

Certification in Google Ads or Meta (preferred)

Excellent communication, analytical thinking, and reporting skills

Strong understanding of both online and offline marketing strategies and their implementation