Job Description

About Pocket FM Pocket FM is a leading OTT audio entertainment platform with a freemium model, offering engaging audio series across genres. We are on a mission to redefine storytelling through immersive audio experiences, and we are looking for a Performance Marketer to drive user acquisition and engagement through paid media channels. Role Overview We are seeking a data-driven Performance Marketer with hands-on experience in running and optimizing Meta (Facebook & Instagram) and Google UAC campaigns . You will play a critical role in scaling our user base by managing performance marketing efforts across these platforms. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Meta and Google UAC to drive user acquisition and engagement. Analyze campaign performance data, identify trends, and optimize towards key KPIs (CPI, ROAS, retention, etc.). Continuously test and iterate on creatives, audiences, and bidding strategies to maximize ROI. Collaborate with the creative team to develop high-performing ad creatives. Monitor and report campaign performance, generating insights to improve future campaigns. Stay up-to-date with the latest trends and best practices in performance marketing. Requirements 1-3 years of hands-on experience in running and optimizing Meta and Google UAC campaigns . Strong analytical skills with proficiency in tools like Google Ads manager, Meta Ads Manager, and Apps flyer Experience with A/B testing, audience segmentation, and bid strategy optimization. Understanding of attribution models, tracking mechanisms, and marketing funnel strategies. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Strong communication skills and a data-driven mindset. Job Title: Performance Marketer(Ad ops) Location: Bangalore Experience: 1-3 Years