Performance Marketer

Role Overview

Performance Marketing Executive/Sr Executive

Key Responsibilities

• Campaign Setup & Management

• Assist in setting up and executing paid campaigns across Google Ads (App campaigns, Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage campaign structures including targeting, ad copies, creatives, and bid strategies to maximize ROI.
• Execute A/B testing strategies for creatives, audiences, and landing pages.

• Optimization & Performance Tracking

• Monitor daily budgets, impressions, clicks, and conversions to ensure campaigns are aligned to KPIs.
• Optimize campaigns for cost efficiency (CPA, ROAS) and performance outcomes (leads, acquisitions).
• Collaborate with the content/design/influencer teams to get desired creative output

• Reporting & Analysis

• Prepare daily, weekly and monthly campaign analysis reports for the marketing leadership team.
• Provide insights on creative performance, audience behavior, channel effectiveness, and key growth opportunities.
• Highlight challenges and suggest data-driven recommendations for campaign improvement.

• Collaboration

• Work closely with the creative, product, and business teams to align campaign objectives with organizational goals.
• Support the Head of Performance Marketing in new campaign launches, budget planning, and performance reviews.
• Stay updated with platform changes, industry trends, and best practices in digital marketing.

Desired Candidate Profile

Qualifications:

• Bachelors degree in Marketing, Business, Digital Advertising, or a related discipline.

Experience:

• 3-6 years of hands-on experience in performance marketing, with specific expertise in

  Google Ads and Meta Ads

  .
• Strong exposure to paid acquisition campaigns for consumer internet, e-commerce, or app-based businesses.

Skills & Competencies:

• Proficiency in Google Ads Manager, Meta Business Manager, and analytics tools such as Google Analytics, Appsflyer, or Firebase.
• Working knowledge of bid management, remarketing, dynamic ads, audience segmentation, and conversion tracking.
• Comfort with Excel/Google Sheets for data analysis and preparing management dashboards.
• A proactive mindset with attention to detail and problem-solving orientation.
• Strong communication and stakeholder management skills.