Performance Marketer

Job Description

Responsibilities Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, and optimization for KPIs via paid marketing Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the various teams to share funnel conversion improvement ideas, feedback & present results Development of Social media ad campaign strategy Creation, launch, and management of Facebook and Google ad campaigns, ad creatives, ad copies and headlines Testing, Optimization, Scaling and Retargeting the ad campaigns. Analyse the performance of the ad campaigns by tracking the data & KPIs (on a daily basis and weekly basis) Research & monitor the activity of the competitors Report the performance of ad campaigns(weekly basis) Handling the overall paid ad campaigns Skill(s) required Digital Marketing Facebook Marketing Instagram Marketing Search Engine Marketing (SEM) Social Media Marketing Show more Show less