Performance Marketer

About the Company

We are looking for a skilled Performance Marketer with 3YRS+ years of hands-on experience in running, optimising, and analysing Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate will be responsible for driving high-quality leads and conversions for IT services, ensuring strong ROI across all paid campaigns.

About the Role

The ideal candidate will be responsible for driving high-quality leads and conversions for IT services, ensuring strong ROI across all paid campaigns.

Responsibilities

• Plan, create, and optimise Google Ads (Search, Display, YouTube) and Meta Ads campaigns for lead generation.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor daily campaign performance, analyse data, and implement improvements to maximise ROI.
• Develop A/B testing strategies for ad creatives, landing pages, and audience groups.
• Track and report campaign insights, including CPC, CTR, CPA, conversions, and overall ROI.
• Work with content and design teams to create engaging ad copies and graphics.
• Set up proper tracking mechanisms using Google Analytics, Meta Pixel, UTM tags, etc.
• Optimise landing pages for higher conversions in coordination with the development team.
• Stay updated with the latest trends, algorithms, and best practices in paid marketing.
• Manage monthly budgets and ensure effective cost utilisation.

Qualifications

• 3YRS years of proven experience in Google Ads and Meta Ads management.
• Strong understanding of performance marketing metrics and lead generation funnels.
• Experience in running campaigns for IT services is a plus.
• Knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Ability to analyse data and generate actionable insights.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Required Skills

• 3YRS years of proven experience in Google Ads and Meta Ads management.
• Strong understanding of performance marketing metrics and lead generation funnels.
• Experience in running campaigns for IT services is a plus.
• Knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Ability to analyse data and generate actionable insights.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills

• Experience with SEO basics, landing page optimisation, or marketing automation tools.
• Certification in Google Ads or Meta Ads (added advantage).

Pay range and compensation package

• Competitive salary
• Learning and growth opportunities
• Exposure to international clients and IT service projects
• Friendly and supportive work environment