Performance Manager Marketing

Job Description

Develop, implement, and manage performance marketing campaigns across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic). Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management. Track, measure, and report on campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, and performance dashboards . Analyze user behavior and campaign performance to optimize CAC, ROAS, CTR, CVR, and LTV . Collaborate with content, design, and product teams to ensure alignment between messaging, creatives, and performance goals. Manage budgets, forecasting, and pacing across all paid channels to maximize efficiency. Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising. Develop strategies for retargeting, lookalike audiences , and personalized ad journeys. Coordinate with CRM and email marketing teams to support full-funnel performance. Explore and test new advertising platforms and growth opportunities. Requirements: Bachelor’s degree in Marketing, Business, Economics, or a related field. 3–6 years of hands-on experience in performance or digital marketing . Proven track record managing paid media budgets and delivering high-performing campaigns. Deep understanding of attribution models, marketing funnels, and digital analytics . Proficient in tools like Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, Excel/Sheets , and marketing automation tools. Strong analytical skills with a data-first mindset. Experience in e-commerce, SaaS, or B2B/B2C digital environments (preferred). Job Types: Full-time, Permanent Pay: ₹368,708.48 - ₹1,006,626.19 per year Benefits: Food provided Health insurance Life insurance Paid sick time Provident Fund Schedule: Day shift Application Question(s): What is your current salary? What is your expected salary? What is your Notice Period? Are you comfortable with 6 days Work from office option? Have you worked with any Hotels before? Location: Gurugram, Haryana (Required) Work Location: In person