Job Description

Position Overview: We are seeking a highly motivated and data-driven Digital Marketing Specialist to join our dynamic marketing team. This individual will play a pivotal role in driving qualified leads and inquiries for our real estate properties. The role involves developing and executing high-performing Google Ads campaigns, managing property listings across online platforms, and providing data-driven insights to optimize marketing efforts. Key Responsibilities: Google Ads Campaign Management: Develop, implement, and manage high-performing Google Ads campaigns across multiple networks (Search, Display, Video, etc.). Conduct thorough keyword research and competitor analysis to target the right audience and maximize ROI. Create compelling ad copy and engaging landing pages to drive conversions. Monitor and analyze campaign performance, adjusting strategies based on key metrics (CTR, conversion rates, cost per acquisition, etc.). Utilize Google Ads tools and best practices to optimize campaigns. Property Listings Management: Assist in the creation and optimization of property listings on key real estate platforms (e.g., Zillow, HAR, etc.). Ensure that property descriptions are accurate, engaging, and aligned with brand guidelines. Oversee the use of high-quality photos, floor plans, and other media for property listings. Data Analysis and Reporting: Track and analyze marketing metrics to assess campaign performance and identify areas for improvement. Generate insights to enhance lead generation efforts and refine overall marketing strategies. Provide actionable recommendations to optimize digital marketing activities and achieve goals. Stay Updated: Keep up to date with the latest Google Ads updates, digital marketing trends, and best practices. Continuously implement new strategies based on the latest industry evelopments to stay ahead of the competition. Qualifications: Proven experience in Google Ads campaign management and real estate marketing. Strong analytical skills with the ability to track and measure performance metrics. Knowledge of online real estate platforms and listing optimization. Excellent written and verbal communication skills for creating compelling ads and property descriptions. Ability to work collaboratively within a team and across different departments. Strong attention to detail and a results-driven approach.