Paid Media Specialist

Job Description

Media Planning & Strategy 1. Competitor Analysis - Analyze their media presence, messaging, and engagement. 2. Market research - Define target demographics and audience segments. 3. Keyword Research - Use tools like Google Keyword Planner, SEMrush, or Arefs. 4. Working on content strategy - Define key themes and topics based on audience interests and keywords. 5. Campaign planning structure - Outline campaign objectives, define target audience segments for each campaign, budget, bid strategy 6. Ad copy planning - Draft compelling ad copy that aligns with campaign goals and audience needs. 7. Budget plan - Determine overall budget allocation for media spend, creative production, and tools Tracking 1. Conversion Action in Google Ads - Identify key actions that represent valuable user interactions (e.g., purchases, sign-ups). 2. Tracking setup in LinkedIn - Identify key actions that represent valuable user interactions (e.g., purchases, sign-ups). 3. Coordinate with GTM expert for tracking verification and implementation. 4. Troubleshoot of conversion action - If conversions aren't tracked, check if tags are firing correctly using GTM's Preview mode. 5. Audience build suggestion for GA4 & LinkedIn - Target users who engaged with content but did not convert, encouraging them to return. Ad Copy & LP Planning: 1. Headline, Description & Ad extension, Images, CTA 2. Ad strength optimization -Leverage Google Ads Ad Strength indicator to assess the effectiveness of your ad copy. 3. Coordination with content team & development team (ad copies, landing page, Keywords, CTA) 4. LinkedIn Copy & visuals planning Campaign Management: 1. Setup campaign - Design and build PPC campaigns for different services on Google ads channels 2. Campaign Optimization - Analyze campaign performance data to optimize bids, ads, and landing pages 3. Campaign Conversion Goals - Identify key actions that represent valuable user interactions (e.g., purchases, sign-ups). 4. Audience Creation - Target users who engaged with content but did not convert, encouraging them to return. 5. A/B Testing - Develop multiple versions of ads or landing pages with different elements for comparison. 6. Optimize landing pages - Experiment with different designs, layouts, and content on landing pages to see what drives better conversions. Reporting: 1. DailyReport: Summarizes daily ad spend, clicks, impressions, CTR, and conversions. 2. Weekly Report: Aggregates weekly performance metrics and identifies trends and action items. 3. Monthly Report: Provides a comprehensive overview of monthly performance, budget analysis, and strategic recommendations. 4. Auction Insight Report: Analyzes ad performance relative to competitors, including impression share and ad position. 5. Keywords Report: Details keyword performance with metrics and quality scores, including suggestions for improvement. 6. Negative Search Term Report: Identifies ineffective search terms to add as negatives, with associated performance metrics.