Paid Media Executive

Job Description

* Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn and other search platforms for a variety of Brands. * Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. * Manage the creation of large keyword lists. * Provide creative copy suggestions. Write attractive and concise copy for adverts. * Manage Display network placement lists on AdWords and through other contextual advertising platforms. * Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with assigned goals. * Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. * Provide oversight, manage, and generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. * Keep pace with search engine and PPC industry trends and developments. * Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals. * Monitor and evaluate search results and search performance across the major search channels. * Communication to team and management on project development, timelines, and results. * Provide oversight and work closely with the other team members to meet goals. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Application Question(s): What is your last/current salary? What is your expected salary? How soon can you join us? Experience: Performance marketing: 1 year (Preferred) Work Location: In person