Paid Media Executive

Job Description

Responsibilities: Campaign Strategy and Planning: Develop comprehensive paid media strategies aligned with overall marketing objectives. Conduct thorough market research to identify target audiences and industry trends. Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives. Campaign Execution: Create and launch targeted paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. Develop compelling ad creatives and copy to maximize engagement and conversion rates. Implement A/B testing strategies to optimize campaign performance and ROI. Monitor campaign budgets and adjust bids to achieve cost-effective results. Data Analysis and Reporting: Utilize analytics tools to track and analyze key performance indicators (KPIs). Generate regular reports on campaign performance, providing insights and recommendations for improvement. Use data-driven insights to refine targeting and messaging strategies. Budget Management: Manage and allocate advertising budgets effectively to achieve campaign objectives. Monitor spending patterns and adjust budgets based on performance and goals. Stay Updated on Industry Trends: Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are cutting-edge and effective. Collaboration and Communication: Work closely with other marketing team members, including content creators, designers, and social media managers. Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives. Qualifications: Bachelor’s degree in Marketing, Advertising, or a related field. Proven experience as a Paid Media Specialist or similar role. In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Strong analytical skills and proficiency in data analysis tools. Excellent communication and collaboration skills. Ability to manage multiple projects and deadlines in a fast-paced environment. Certification in relevant digital marketing platforms is a plus. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Yearly bonus Experience: Google Ads: 1 year (Required) Facebook Advertising: 1 year (Required) Location: Andheri East, Mumbai, Maharashtra (Preferred) Work Location: In person