Paid Media Executive

Job Description

Key Responsibilities : Campaign Strategy : Develop and implement paid social media strategies to achieve business objectives, including lead generation, traffic, brand awareness, and sales. Ad Creation & Optimization : Create engaging, high-converting ad copy, design ideas, and targeting strategies to maximize campaign performance. Platform Management : Manage paid campaigns on social platforms such as Facebook Ads Manager, Instagram, TikTok Ads. Budget Management : Oversee advertising budgets, ensuring optimal spend and return on investment (ROI) across all campaigns. Performance Analysis : Regularly monitor campaign performance, analyze key metrics, and report on results to ensure continuous improvement and alignment with business goals. A/B Testing : Run A/B tests for ad creatives, targeting, and bidding strategies to optimize campaign performance. Collaboration : Work closely with the content, creative, and analytics teams to ensure that paid ads align with overall marketing strategy and brand messaging. Market Research : Stay up to date on social media trends, platform updates, and new advertising features to maximize campaign impact. Compliance & Best Practices : Ensure all campaigns adhere to social media platform guidelines, legal requirements, and internal policies. Qualifications : Experience : 2-4 years of experience in social media advertising or digital marketing, with a strong focus on paid social media campaigns. Skills : Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and Google Ads (if applicable). Strong understanding of paid social media metrics, KPIs, and performance reporting. Expertise in audience segmentation, targeting, and retargeting strategies. Ability to write compelling ad copy and work with design teams to create visually appealing content. Analytical skills to interpret data and optimize campaigns effectively. Knowledge of A/B testing and conversion rate optimization techniques. Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Education : Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Additional Requirements : Strong communication and collaboration skills. Detail-oriented with the ability to manage multiple campaigns simultaneously. Ability to work under tight deadlines and adapt to changing priorities. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹50,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift UK shift Supplemental Pay: Performance bonus Quarterly bonus Yearly bonus Ability to commute/relocate: Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or willing to relocate with an employer-provided relocation package (Required) Application Question(s): What was the highest budget you have handled till now? What was the highest ROAS and ROI you have achieved till now? Have you even handled any International E-commerce social accounts? What is your Notice Period? What is your current monthly in-hand salary? What is your expected in-hand salary? Experience: Social media marketing: 3 years (Required) Location: Noida Sector 62, Noida, Uttar Pradesh (Required) Work Location: In person