Job Description

Support and drive paid user acquisition for our consumer business segment via Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing. Report and analyze campaign performance on a weekly and monthly basis; develop insights and present quarterly business reviews. Identify the highest impact testing opportunities. Collaborate with Data Science, SEO, Brand, Data Engineering, and Product to ensure that we are driving incremental ROI-positive performance while effectively communicating our brand. Collaborate with regional teams to ensure their localized paid campaigns cost-effectively support global targets. Share and maintain global best practices that can be adapted regionally. Partner with Data Science and Finance to understand LTV/CAC rates of the paid customers from various paid channels. Collaborate with our paid media Agency on strategy and get the execution done so that we can meet our targets. Basic Qualifications: 6+ years of experience owning performance marketing goals and cost-efficient management of marketing budgets using Google Ads, MSAds, Social Media Ads, App campaigns, and Affiliate Marketing. 4+ years of experience using data visualization tools, Excel, SQL, or other data analytics tools to analyze campaign performance. Demonstrated history managing SEM campaigns in collaboration with cross-functional teams such as Data Science and SEO (organic). Demonstrated history working with Google Tag Manager or has collaborated with teams that owned/managed Google Tag Manager. Demonstrated history partnering with brand or creative teams to formulate or optimize campaign messaging. A good understanding of regional aspects of different markets ( LATAM , APAC, EMEA & NAMER) to increase the business growth or market share. Preferred Qualifications Background in SEM/PPC Google Ads certified Google Analytics certified Experience with affiliate & influencer marketing Facebook blueprint certified Experience with SEO (organic search) Familiarity with SQL is advantageous Tableau / Power BI experience or certification is advantageous