Outbound Marketing Associate

Job Description

Outbound Marketing Associate ARC is one of the noteworthy consulting firms in the field of leadership and organisation development based in Pune, India. In the last eight years, we have served more than 200 corporates for their developmental needs. We are looking for an Outbound Marketing Associate to join our team. With ARC, you would be a part of a well-bonded, hard-working and young team with a culture that values individual freedom and respect. As a marketing associate at ARC, we are looking for somebody who has an eye for detail and a creative mind. Location: Pune (On-site) Experience: 2+ years in outbound marketing, lead generation, or sales opportunity development Industry: Consulting, Learning Development, Organisational Development CTC: 3 to 3.6 lacs Role Overview We are looking for an B2B Outbound Marketing Associate who will be responsible for generating and nurturing leads, identifying target audiences, and reaching out to them through strategic marketing efforts. This role will be instrumental in increasing ARC s brand reach and creating new business opportunities. Key Responsibilities Lead Generation Outreach Collaborate with the Client Partners and Branding team to align lead generation efforts with ARC s brand identity. Identify potential clients using LinkedIn, email outreach, and CRM tools Send LinkedIn messages, and emails to engage prospects Qualify leads and schedule appointments on call for the Client Partners (CP) Build meaningful relationships with decision-makers digitally Market Research Strategy Research potential clients and industries to refine targeting strategies Develop and execute outbound marketing campaigns aligned with business goals Employ Sales Navigator and other tools for targeted prospecting Email Social Media Marketing Create compelling email sequences and drip campaigns Track and optimize email open rates, click-through rates, and conversions Execute LinkedIn outreach campaigns and track engagement Collaboration Reporting Work closely with Client Partners to ensure a smooth lead hand-off Maintain accurate records of outreach activities in the CRM, ensuring they re accurately recorded and analysed for potential follow-up. Analyse campaign performance and suggest improvements What We re Looking For Experience: 2+ years in B2B outbound marketing, lead generation, or sales development Skills: Strong communication and relationship-building skills Proficiency in LinkedIn Sales Navigator, CRM tools, and email marketing software Hands-on experience with outbound marketing campaigns Analytical mindset to track and improve performance metrics Self-motivated and proactive approach Exposure in Indian and Global Markets