Orange Smith Gold & Diamonds

Job Summary: Responsible for leading the marketing and branding strategy for the jewelry business. Focus on increasing brand visibility, driving customer engagement, and boosting sales through digital and offline marketing initiatives. Key Responsibilities: Brand Strategy & Marketing Planning Develop and execute marketing plans to promote product categories including gold and diamond jewelry. Build and maintain a strong brand identity in local and international markets. Conduct competitor and market analysis to identify trends and opportunities. Digital Marketing & Social Media Manage social media campaigns across Instagram, Facebook, TikTok, and other platforms. Plan influencer collaborations, content marketing, and online advertising. Work closely with the creative team for photoshoots, reels, product videos, and website content. Drive e-commerce performance through SEO, SEM, and online promotions. Retail & B2B Marketing Support jewelry exhibitions, trade shows, and trunk events. Build marketing strategies for retail showrooms and B2B clients. Create promotional campaigns, festive offers, and product launch plans. Product Promotion & Communication Develop marketing materials including catalogs, brochures, digital ads, and packaging. Coordinate product launches with design and sales teams. Write engaging product descriptions and supervise visual merchandising guidelines. Customer Engagement & CRM Develop loyalty programs, customer referral programs, and WhatsApp marketing. Enhance customer experience and ensure repeat business. Analytics & Reporting Track campaign performance, ROI, and lead conversions. Prepare marketing performance reports for management review. Qualifications & Skills: Bachelor’s degree in Marketing, Business, Fashion, or related field. MBA preferred. Experience in jewelry, luxury goods, retail, or lifestyle industry. Strong knowledge of digital marketing tools and platforms. Excellent communication, creativity, and branding skills. Ability to manage cross-functional teams and external agencies. Understanding of jewelry categories, diamonds, and certifications is an added advantage. Personal Attributes: Creative mindset with a passion for luxury and jewelry. Strong ownership and ability to handle multiple projects. Market-focused, performance-driven, and innovative. MR SYED= 8333813543 MR ARUN = 9790401046 Job Type: Full-time Pay: ₹25,000.00 - ₹50,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Paid time off Provident Fund Ability to commute/relocate: Taramani, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Direct marketing: 5 years (Preferred) Content marketing: 5 years (Preferred) Language: English * Tamil (Preferred) Location: Taramani, Chennai, Tamil Nadu (Preferred) Shift availability: Day Shift (Preferred) Work Location: In person