Opportunity with Keya Foods International Pvt. Ltd for E-commerce Manager

Key Responsibilities:

E-commerce Management

• Manage end-to-end operations on D2C websites and marketplaces (Amazon, Flipkart, Blinkit, Zepto, BigBasket, etc.)
• Optimize product listings, pricing, and promotions to drive conversions and visibility.
• Work with design and content teams to ensure brand consistency across digital platforms.
• Monitor daily sales performance, stock availability, and operational metrics.
• Collaborate with category teams, agencies, and partners for growth initiatives.

Performance Marketing

• Plan and execute paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic channels.
• Optimize campaigns for ROI, CPA, and ROAS targets.
• Analyze funnel performance and drive continuous improvement through A/B testing and creative experimentation.
• Collaborate with agencies and internal teams for campaign execution and reporting.
• Manage monthly digital marketing budgets effectively.

Analytics & Reporting

• Track and analyze campaign KPIs and website metrics using Google Analytics, Meta Ads Manager, and other tools.
• Provide actionable insights on consumer behavior, traffic sources, and sales performance.
• Prepare weekly/monthly reports highlighting growth, performance, and learnings.

Growth & Strategy

• Identify new channels, trends, and technologies to drive online growth.
• Develop seasonal and tactical marketing plans aligned with brand objectives.
• Support new product launches with integrated digital strategies.

Key Skills & Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 3–7 years of experience in e-commerce and performance marketing (FMCG/D2C preferred).
• Strong understanding of digital media buying, analytics, and attribution models.
• Hands-on experience with Meta Ads, Google Ads, Amazon Ads, and GA4.
• Excellent analytical, communication, and project management skills.
• Ability to work cross-functionally and manage multiple stakeholders.

Preferred Tools:

• Google Ads, Meta Business Suite, Google Analytics (GA4), Amazon Seller Central, Shopify, Flipkart Seller Hub, Excel/Sheets, SEMrush, or similar tools.