Openings IN Mumbai For A BRAND Manager(Fashion IND EXP)

Job Description

About the Company Our client is a well-established Indian fashion brand currently undergoing a strategic transformation to reposition itself in the new-age D2C space. With a strong legacy in urban wear and youth-oriented design, the brand is now focused on innovation, agility, and building a future-ready identity. Position: Brand Manager (GM / DGM Level) Key Responsibilities Lead brand strategy, marketing, and positioning across D2C, retail, and e-commerce platforms. Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling. Define and execute go-to-market plans for new collections and seasonal product launches. Leverage data-driven insights to drive customer acquisition, retention, and loyalty. Manage cross-functional coordination between product, sales, digital, and creative teams. Build a distinctive brand voice aligned with the aspirations of Gen Z and millennial consumers. Develop omnichannel brand experiences integrating digital, social, and experiential platforms. Stay ahead of fashion trends, cultural movements, and sustainability conversations to shape brand relevance. Must-Have Qualifications 12 TO 16 years of brand marketing experience with a strong background in D2C fashion/lifestyle brands . Demonstrated ability to build or reposition fashion brands for modern consumers. Experience in start-up or entrepreneurial environments, capable of working independently and building a team from scratch. Must be from the fashion/apparel/lifestyle industry with deep knowledge of seasonal marketing, trend alignment, and brand aesthetics. An individual contributor to start with, transitioning into a team leadership role as the brand scales. Strong understanding of digital marketing, CRM, and content-led brand storytelling. Preferred Candidate Profile Women candidates are strongly encouraged to apply. Passion for fashion, youth culture, and digital innovation. Bold, strategic thinker with a creative flair and a results-driven mindset. Comfortable working in fast-paced, evolving brand environments. Location : Mumbai Experience : 12 to 16 years Work Mode : 5-day work week, Work from Office (WFO)