Omnichannel Campaign Architect (Domain & Technical)

Job Description

Role Overview You’ll be the go-to expert who understands “what journeys drive which outcomes” and “how they map to platform capabilities.” You’ll partner with onshore marketers, our Analytics lead, SMEs and execution teams to boost adoption of already defined global omnichannel journeys—and ensure every recommended journey is technically feasible and optimized on marketing automation platforms like salesforce or adobe marketing cloud. Key Responsibilities Journey-to-Platform Translation Take global journey templates and map them to platform features (e.g. Engagement Studio, Journey Builder, Adobe Real Time CDP). Validate feasibility of proposed channel mixes (SMS, email, push, social) with technical SMEs—and iterate design to align with platform constraints. Identify opportunities for new journeys that can solve existing business pain points Validate level of personalization that can be delivered by analyzing existing data sets available and platform readiness Domain-Led Campaign Design Define local variants of global journeys for specific objectives (acquisition, retention, re-engagement). Own the “why” behind each journey: align marketing KPI targets (open‐to‐click, conversion, LTV uplift) to journey steps. Data-Driven Insights & Recommendations Leverage Power BI and Azure Data Lake to pull campaign performance data, identify under-used journeys, and uncover drop-off points. Present “what’s working, what’s not” to onshore teams in clear, actionable terms. Market Education & Enablement Run bi-weekly calls with local marketers to showcase use-cases and performance wins. Develop playbooks, one-pagers and decision trees that guide marketers to the right journey template. Cross-Functional Collaboration Serve as the bridge between onshore planning, your offshore execution leads and the technical SMEs to accelerate time-to-market. Feed back pain-points and feature gaps to global COEs to evolve the journey library. Must-Have Experience & Skills 7+ years in campaign strategy, CRM/marketing-ops or a similar domain-heavy role at manager level. Hands-on with at least one major marketing automation platform (Salesforce MC, Adobe Campaign, Marketo), with proven ability to map business needs to platform features. Strong understanding of omnichannel customer journeys —familiarity with journey templates, channel orchestration, and journey optimization best practices. Comfortable querying data (SQL or similar) in Azure Data Lake and visualizing in Power BI. Excellent facilitation & storytelling skills—able to educate non-technical stakeholders. Detail-oriented: able to document mappings, solution designs and decision logs. Nice-to-Have Prior experience in change management or market-level adoption programs. Exposure to API-based integrations or proof-of-concept builds. Familiarity with DevOps principles (version control, automated testing) in a campaign-build context. Success Metrics Journey Adoption: Increase in active markets using ≥5 of the 17 journey types (vs current 2–3). Performance Lift: ≥10% improvement in key campaign KPIs (open rates, click-to-conversion). Time-to-Live: Reduction in average time from brief to live campaign for new journeys by ≥25%. Stakeholder Satisfaction: ≥4.5/5 average in quarterly feedback from onshore marketers on clarity, feasibility, and impact of recommendations. Show more Show less