We are seeking a proactive and detail-oriented Lead Generation Specialist to spearhead our outreach efforts targeting mobile application developers and companies. The ideal candidate will be adept at researching mobile apps, extracting relevant contact information, and initiating contact via email to pitch our services. This role is pivotal in expanding our client base and driving business growth. Key Responsibilities • Research and identify potential leads through online sources, directories, social platforms, etc. • Collect and verify accurate contact information for decision-makers • Initiate cold email campaigns and other forms of outreach • Qualify leads based on provided criteria • Manage and track leads in spreadsheets or CRM systems • Collaborate with the sales team to hand off high-potential prospects • Continuously improve outreach strategy based on performance metrics Qualifications • Prior experience in lead generation, prospecting, or sales outreach • Strong written communication skills in English • Familiarity with tools like LinkedIn, Hunter.io, Apollo, or similar • Basic understanding of sales funnels and outreach best practices • Ability to manage your time independently and meet targets • Highly organized and detail-oriented Nice to Have • Experience with cold email tools (e.g., Instantly, Snov.io, Mailshake) • Familiarity with CRM systems (e.g., HubSpot, Zoho, Pipedrive) • Ability to analyze lead generation data and suggest improvements • B2B or SaaS lead generation experience Show more Show less
We are looking for a data-driven problem solver with strong statistical expertise to join our growing data science team. In this role, you’ll play a pivotal part in driving product innovation through rigorous experimentation, measurement, and insight generation. You'll collaborate with engineers, designers, and product managers to guide strategic decisions that impact millions of users. Responsibilities Design and evaluate controlled experiments (A/B tests) and quasi-experiments to inform product and business decisions. Build and maintain automated pipelines for experiment tracking, analysis, and reporting. Identify metrics, set success criteria, and quantify trade-offs in product features and changes. Partner with cross-functional teams to embed a culture of data-informed decision-making. Present findings to stakeholders with clarity, making statistical results actionable for the business. Qualifications Bachelor’s in Statistics, Data Science, Computer Science, or related field. 2+ years of experience in product analytics, experimentation, or applied statistics. Solid knowledge of statistical inference, hypothesis testing, power analysis, and regression models. Proficient in SQL and Python (or R), with experience analyzing large-scale data. Strong data visualization skills; able to tell compelling stories with data. Experience working closely with product or engineering teams in fast-paced environments. Bonus Points Experience with experimentation platforms or custom A/B testing frameworks. Familiarity with online metrics, feature rollouts, or cohort-based analyses. Exposure to techniques such as CUPED, variance reduction, or sequential testing.
As a Marketing Performance Specialist at Numrah, you will play a pivotal role in driving the growth and success of our mobile apps/games. You will be responsible for strategizing, executing, and optimizing user acquisition campaigns across various digital channels. Your expertise will help us attract high-quality users, improve app visibility, and enhance overall performance metrics. Responsibilities: Plan and Execute User Acquisition Campaigns: Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels. Budget Management: Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA). Data Analysis: Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations. A/B Testing: Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement. Market Research: Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge. Collaboration: Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals. Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders. Conversion Rate Optimization: Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates. Coordination with Influencers and Creators Requirements: 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry. In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics. Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies. Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices. Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms. Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment. Bachelor's degree in Marketing, Business, or a related field.