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Job Description Digital Marketing Executive / Specialist We are seeking a highly motivated Digital Marketing Executive to develop, optimize, and execute online marketing strategies that strengthen our brand presence, drive website traffic, and support business growth. The ideal candidate should have hands-on experience in planning digital campaigns, creating engaging content, and analyzing performance across various digital platforms. Roles & Responsibilities Develop & Implement Digital Strategies: Identify new digital marketing opportunities, recommend innovative ideas, and implement effective strategies to enhance brand recognition and lead generation. Campaign Planning & Execution: Plan, run, and monitor performance-driven digital campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms to meet marketing objectives. Landing Page Optimization: Create, test, and optimize landing pages following marketing, SEO, and user-experience best practices to improve conversions. Social Media Marketing: Plan, execute, and manage social media campaigns, maintain posting calendars, and ensure consistent engagement and brand voice across platforms. Content Creation & Management: Develop high-quality website content, blogs, articles, and marketing copies aligned with SEO guidelines and brand messaging. SEO & Keyword Research: Conduct keyword research, optimize website content, and implement on-page/off-page SEO techniques to improve search rankings and organic visibility. Analytics & Reporting: Track and analyze campaign performance using Google Analytics, GA4, Google Search Console, and platform insights to generate actionable reports. Collaboration & Coordination: Work closely with the design, sales, and product teams to align marketing activities with business goals and ensure creative consistency. Market Trend Monitoring: Stay updated with the latest digital marketing trends, tools, algorithm changes, and industry best practices to continuously enhance performance.