News Editor / Copywriter

Job Description

Gracia Marcom: A purpose-driven agency, dedicated to serving the greater good of society. Our mission is to create positive impact through meaningful initiatives and sustainable solutions. Job Title: Copywriter and News Editor Department: Content & Editorial Reports To: HR Manager / Creative Director Objective: To craft clear, direct, SEO-optimized content that resonates with the target audience, supports lead generation, and reflects journalistic integrity. The role demands the ability to write sharp, emotionally intelligent, and trend-driven copy with a deep understanding of press release standards, audience psychology, and digital content ecosystems. Core Responsibilities & Deliverables: 1. Content Strategy and Client Understanding Develop deep understanding of client products/services. Conduct interviews and collaborate with client servicing team to gather insights. Create buyer personas and validate them with clients. 2. Copy Creation Across Channels Write original copy for marketing campaigns, website, blogs, emailers, newsletters, social media posts, and product descriptions. Ensure SEO alignment: keyword integration, meta descriptions, interlinking. Tailor voice and tone as per industry and client needs. 3. News & Press Content Development Draft professional press releases that meet media standards. Conduct interviews, synthesize information into compelling news-style content. Write newsletter features and industry articles. 4. AI-Assisted and Emotionally Intelligent Writing Use tools like ChatGPT to accelerate drafts and ideation. Integrate emotional storytelling with data insights and trend analysis. Leverage analytics and user behavior reports to guide content topics and formats. 5. Proofreading and Final Review Review and edit all written content for clarity, grammar, flow, and brand consistency. Ensure zero-error submissions. 6. Content Collaboration & Presentation Collaborate with marketing, design, and strategy teams. Present drafts and final content to internal stakeholders and clients. Revise based on feedback and optimize iterations. 7. Growth & Upskilling Stay current with SEO, content trends, and editorial standards. Refine skills in data-informed storytelling and UX writing. Prepare to grow into a Senior Editorial/Content Lead role. Measurement Metrics: Content delivery turnaround time SEO keyword ranking improvements Engagement metrics (CTR, time on page, shares) Press release pickup rate and media mentions Client satisfaction and revision cycles Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Paid time off Schedule: Day shift Ability to commute/relocate: Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): We must fill this position urgently. Can you start immediately? Are you open to working across multiple content formats, including news writing, social media copy, advertisement copy, blog writing, and video script writing? Work Location: In person Application Deadline: 15/05/2025 Expected Start Date: 02/06/2025