Motherland Garments Pvt Ltd

Job Title: Digital Marketing Executive – Software Marketing (Textile Industry Platform) Location: Bangalore Company: Texflow Industry: Textile / Garment / Software / B2B Platform About Texflow: Texflow is a technology-driven platform for the textile and garment industry, offering a one-stop solution with a companies directory, job portal, and order exchange system. We are building a digital ecosystem that connects textile manufacturers, suppliers, and professionals across India. Role Overview: We are seeking a Digital Marketing Executive who combines strong marketing skills with software and AI awareness. The ideal candidate will plan and execute digital marketing campaigns using AI-powered tools to improve visibility, lead generation, and user engagement for Texflow’s mobile and web platform. Key Responsibilities: Plan, execute, and monitor digital marketing campaigns (SEO, SEM, Social Media, Email, App Marketing). Use AI tools (ChatGPT, Canva AI, Jasper, Midjourney, Notion AI, etc.) for content creation, ad copy, visuals, and campaign optimization. Implement data-driven marketing strategies and user targeting through analytics and AI-based insights. Collaborate with the software development team to promote Texflow’s app updates and features effectively. Manage and grow Texflow’s presence across LinkedIn, Instagram, YouTube, and WhatsApp communities. Conduct App Store Optimization (ASO) and improve app visibility. Create engaging content, short videos, and promotional materials for online campaigns. Analyze marketing performance and prepare weekly and monthly reports with recommendations. Research and integrate new AI tools and trends to improve marketing efficiency. Required Skills & Qualifications: Bachelor’s degree in Marketing, Computer Science, Textile Technology, or related field. 2–4 years of experience in digital marketing (experience in SaaS or B2B platforms preferred). Strong knowledge of AI tools for marketing, automation, and analytics. Proficiency in Google Ads, Meta Ads Manager, SEO/SEM, Google Analytics, and Content Marketing. Basic understanding of mobile apps, web platforms, and textile industry networks. Excellent communication and creative content writing skills. Knowledge of Canva, or video editing tools is an advantage. Preferred Skills: Understanding of the textile manufacturing ecosystem and business communication with textile companies. Multi-language communication skills (English + regional languages preferred). Job Type: Full-time Pay: ₹16,000.00 - ₹25,000.00 per month Work Location: In person