meta/google ads manager

About the Role:

Advanced Meta & Google Ads Manager

growth-driving, data-led, creative strategy

Key Responsibilities:

Strategy & Planning

• Develop full-funnel ad strategies for multiple eCommerce brands across Meta & Google ecosystems.
• Create campaign structures aligned with business goals (TOF/MOF/BOF).
• Conduct market research and competitor ad analysis to identify new opportunities.

Campaign Management

• Plan, launch, and manage campaigns on

  Meta Ads Manager

  (Facebook/Instagram) and

  Google Ads

  (Search, Shopping, Display, YouTube).
• Continuously test ad creatives, copy variations, and audiences to improve performance.
• Maintain consistent ROAS and profitability while scaling ad spends.

Optimization & Analytics

• Analyze performance metrics daily and make data-backed optimization decisions.
• Set up advanced tracking via

  Google Tag Manager

  ,

  GA4

  , and

  Meta Pixel

  .
• Build custom reports and dashboards for weekly/monthly performance reviews.
• Track attribution and funnel behavior to refine customer acquisition strategies.

Creative & Collaboration

• Work closely with the creative team to provide insights on high-performing hooks, formats, and angles.
• Brief and review ad visuals, scripts, and copies that align with ad data learnings.
• Collaborate with product, landing page, and email teams to improve conversion rates and LTV.

Requirements:

• 3–5+ years

  of proven experience managing

  Meta and Google Ads

  at scale (₹5L–₹50L+/month ad spend).
• Deep understanding of

  media buying psychology

  ,

  creative testing

  , and

  audience segmentation

  .
• Strong knowledge of

  GA4, Tag Manager, UTM tracking, and conversion APIs

  .
• Hands-on experience with

  Shopify, Klaviyo, or other DTC ecosystems

  .
• Data-driven mindset with advanced Excel/Sheets and analytics capability.
• Strong grasp of

  performance metrics

  (CPA, ROAS, LTV, MER, CTR, CVR, AOV).
• Exceptional problem-solving and communication skills.

Bonus Skills (Preferred):

• Knowledge of

  landing page optimization (CRO)

  .
• Familiarity with tools like

  Triple Whale, Hyros, or Northbeam

  .
• Basic creative direction or copywriting background.

What We Offer:

• Competitive salary + accommodation.
• Opportunity to lead campaigns for multiple fast-scaling DTC brands.
• Freedom to experiment and build data-backed ad strategies.
• Fast-paced, creative, and growth-oriented work culture.