Meta Media Buyer For Jaipur or Remote location

Job Description

We are looking for a highly skilled and data-driven Meta Media Buyer to manage and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram). The ideal candidate is experienced in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently. Experience: 5+ years Salary : 30LPA - 45 LPA Location Jaipur, Rajasthan Key Responsibilities: Campaign Strategy & Execution: Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.). Conduct audience research and segmentation to target the right demographics and interests. Create and test various ad creatives, headlines, and messaging to optimize performance. Set up campaigns within Meta Ads Manager, ensuring proper tracking and attribution. Optimization & Performance Monitoring: Continuously analyse ad performance and make data-driven decisions to improve results. Optimize ad spend, bid strategies, and budget allocation for maximum ROI. A/B test different ad variations (copy, images, videos, CTA, etc.). Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates. Audience Targeting & Retargeting: Develop and refine custom audiences, lookalike audiences, and interest-based targeting. Implement retargeting campaigns to maximize conversions and customer lifetime value. Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies. Collaboration & Reporting: Work closely with the creative team to develop high-performing ad creatives. Provide insights and recommendations based on data analysis and market trends. Generate detailed reports on campaign performance, key learnings, and growth opportunities. Stay up to date with Metas advertising policies, algorithm updates, and best practices. Qualifications & Skills: 5+ years of experience in Paid Meta Ads advertising. Proficiency in Meta Ads Manager and Facebook Business Suite. Strong analytical skills with experience in A/B testing and performance optimization. Ability to interpret data and turn insights into actionable strategies. Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred). Creative mindset with an understanding of ad copywriting and design best practices. Excellent communication skills and ability to work in a fast-paced environment. Why Join Us? Opportunity to work with a fast-growing company and scale high-budget campaigns. Hands-on experience with innovative marketing strategies and cutting-edge tools. A dynamic and collaborative team that values creativity and data-driven decision-making. Competitive salary and performance-based incentives. If you're a results-driven media buyer who loves scaling campaigns and pushing the limits of digital advertising, we'd love to hear from you!