Meta & Google Ads Performance Marketer

Executive/Intern - Marketing Operations

About Us

The Living Influence is a premium online marketplace specialising in curated luxury home decor products. We curate products from distinguished brands to offer our discerning customers unique and exceptional pieces for their living spaces.

Key Responsibilities

1. Campaign Strategy & Management

• Plan, execute, and manage end-to-end campaigns across

  Meta (Facebook/Instagram)

  and

  Google Ads

  (Search, Display, Shopping, YouTube, Performance Max).
• Develop

  full-funnel media strategies

  — awareness, remarketing, and conversion.
• Build and manage

  Product Feed campaigns

  (Google Merchant Center + Shopify integration).
• Conduct

  A/B testing

  of creatives, copy, and landing pages to optimize performance.

2. Budget Optimization & Performance Tracking

• Allocate monthly budgets effectively across channels to maintain healthy

  ROAS

  and

  CAC

  .
• Monitor

  daily spends

  ,

  CPC

  ,

  CTR

  ,

  impressions

  , and

  conversion rates

  .
• Analyze trends, forecast spends, and adjust strategies based on seasonality (festive, summer, Diwali, etc.).
• Generate detailed

  weekly/monthly reports

  with actionable insights for leadership.

3. Audience & Creative Strategy

• Develop segmented audiences for both

  B2C

  and

  B2B

  campaigns — including architects, designers, and homeowners.
• Collaborate with the content and design team for ad creatives that match TLI’s tone of luxury and craftsmanship.
• Create

  dynamic ad copies

  , headlines, and visuals that resonate with premium buyers.
• Regularly test new creative formats (carousel, video, collection ads, YouTube discovery).

4. Analytics & Tracking

• Ensure accurate

  pixel and conversion tracking

  across Meta, Google, and Shopify.
• Integrate with

  GA4

  ,

  Google Tag Manager

  , and

  UTM tracking

  for attribution clarity.
• Build dashboards for campaign performance visualization.
• Analyze landing page conversion metrics and recommend UX optimizations.

5. Collaboration & Cross-Function

• Work closely with the

  Shopify developer

  ,

  SEO team

  , and

  content team

  to ensure ad readiness of product pages.
• Align campaign strategy with

  organic social

  ,

  email marketing

  , and

  influencer collaborations

  for cohesive storytelling.
• Liaise with operations to track

  inventory, shipping, and product readiness

  before campaigns go live.

Requirements

• 2–5 years of experience in

  performance marketing / paid media management

  for e-commerce or lifestyle brands.
• Proven track record in running

  Meta & Google Ads

  with strong ROAS.
• Advanced knowledge of

  GA4

  ,

  Google Tag Manager

  , and

  Shopify Ads Manager integrations

  .
• Strong analytical skills and data-driven mindset.
• Experience in

  dynamic retargeting

  ,

  Performance Max

  , and

  Google Shopping Feed Optimization

  .
• Excellent understanding of

  luxury/lifestyle consumer behavior

  and creative positioning.
• Ability to multitask and deliver under tight timelines.

Preferred Skills

• Hands-on with

  Meta Business Suite, Google Ads Editor, Google Merchant Center, and Looker Studio

  .
• Familiarity with

  Pinterest Ads, LinkedIn Ads

  , or other emerging channels (bonus).
• Interest in design, interiors, and home décor industries.

Website : https://thelivinginfluence.com/

Insta : https://www.instagram.com/thelivinginfluence/

If interested please email us on pracheta@thelivinginfluence.com