Meta & Google Ads Performance Marketer

5 years

0 Lacs

Posted:8 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Executive/Intern - Marketing Operations


About Us

The Living Influence is a premium online marketplace specialising in curated luxury home decor products. We curate products from distinguished brands to offer our discerning customers unique and exceptional pieces for their living spaces.


Key Responsibilities

1. Campaign Strategy & Management

  • Plan, execute, and manage end-to-end campaigns across

    Meta (Facebook/Instagram)

    and

    Google Ads

    (Search, Display, Shopping, YouTube, Performance Max).
  • Develop

    full-funnel media strategies

    — awareness, remarketing, and conversion.
  • Build and manage

    Product Feed campaigns

    (Google Merchant Center + Shopify integration).
  • Conduct

    A/B testing

    of creatives, copy, and landing pages to optimize performance.

2. Budget Optimization & Performance Tracking

  • Allocate monthly budgets effectively across channels to maintain healthy

    ROAS

    and

    CAC

    .
  • Monitor

    daily spends

    ,

    CPC

    ,

    CTR

    ,

    impressions

    , and

    conversion rates

    .
  • Analyze trends, forecast spends, and adjust strategies based on seasonality (festive, summer, Diwali, etc.).
  • Generate detailed

    weekly/monthly reports

    with actionable insights for leadership.

3. Audience & Creative Strategy

  • Develop segmented audiences for both

    B2C

    and

    B2B

    campaigns — including architects, designers, and homeowners.
  • Collaborate with the content and design team for ad creatives that match TLI’s tone of luxury and craftsmanship.
  • Create

    dynamic ad copies

    , headlines, and visuals that resonate with premium buyers.
  • Regularly test new creative formats (carousel, video, collection ads, YouTube discovery).

4. Analytics & Tracking

  • Ensure accurate

    pixel and conversion tracking

    across Meta, Google, and Shopify.
  • Integrate with

    GA4

    ,

    Google Tag Manager

    , and

    UTM tracking

    for attribution clarity.
  • Build dashboards for campaign performance visualization.
  • Analyze landing page conversion metrics and recommend UX optimizations.

5. Collaboration & Cross-Function

  • Work closely with the

    Shopify developer

    ,

    SEO team

    , and

    content team

    to ensure ad readiness of product pages.
  • Align campaign strategy with

    organic social

    ,

    email marketing

    , and

    influencer collaborations

    for cohesive storytelling.
  • Liaise with operations to track

    inventory, shipping, and product readiness

    before campaigns go live.

Requirements

  • 2–5 years of experience in

    performance marketing / paid media management

    for e-commerce or lifestyle brands.
  • Proven track record in running

    Meta & Google Ads

    with strong ROAS.
  • Advanced knowledge of

    GA4

    ,

    Google Tag Manager

    , and

    Shopify Ads Manager integrations

    .
  • Strong analytical skills and data-driven mindset.
  • Experience in

    dynamic retargeting

    ,

    Performance Max

    , and

    Google Shopping Feed Optimization

    .
  • Excellent understanding of

    luxury/lifestyle consumer behavior

    and creative positioning.
  • Ability to multitask and deliver under tight timelines.

Preferred Skills

  • Hands-on with

    Meta Business Suite, Google Ads Editor, Google Merchant Center, and Looker Studio

    .
  • Familiarity with

    Pinterest Ads, LinkedIn Ads

    , or other emerging channels (bonus).
  • Interest in design, interiors, and home décor industries.




Website : https://thelivinginfluence.com/

Insta : https://www.instagram.com/thelivinginfluence/


If interested please email us on pracheta@thelivinginfluence.com

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