Meta Ads Specialist

• Job Title: Meta Ads Executive
• Job Type: WFH/Hybrid
• Workings Hrs: Full-Time (10:30 am - 7:00 pm)
• Working Days: Monday to Saturday
• Salary: ₹20,000 – ₹30,000 per month (Based on experience)
• Experience: Between 1-2 years (Agency experience mandatory)

About the Role

We are looking for an experienced and performance-driven Meta Ads Executive to join our growing team at Fx Retina. The ideal candidate will have a proven track record of managing high-budget lead generation & D2C/E.com campaigns and optimizing them for maximum ROAS.

Key Responsibilities:

• Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta Ads assets, and understanding the client’s business to develop a tailored strategy and execution plan.
• Plan, execute, and optimize Meta Ads campaigns for Lead Generation and D2C clients.
• Manage ad budgets of at least ₹70,000–₹90,000 per client per month. (This is the minimum; candidates with experience handling higher budgets—especially scaling clients from low budgets to ₹10–12 lakhs/month—will be preferred.)
• Monitor and analyze campaign performance using other tracking tools.
• Generate performance reports and provide actionable insights.
• Stay updated with the latest Meta Ads trends, best practices, and policy changes.

Only apply if you meet below requirements:

• Digital Marketing Agency experience: Min. 1 year.
• Candidates must be actively working with their current agency. We prioritize those who are currently employed over those who are on a notice period or have been unemployed for an extended period.
• Proven track record of managing high-budget lead generation and D2C campaigns.
• Must be managing a minimum of 10 clients running Meta Ads Lead Generation & D2C campaigns.
• Experience working with clients in industries such as D2C, real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.
• Strong understanding of all Google and Meta ads' important metrics.
• Proficiency in Google Ads, Google Analytics, and other tracking tools.
• Experience managing multiple client accounts simultaneously.
• Strong understanding and execution skills of conversion tracking setup.

Agency description

• Agency: Fx Retina Digital Marketing Agency
• Office Address: Second floor, D-2003, adjoining New Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016
• Current Team Size: 15+
• Our services include: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.
• Our Clients: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)
• Why Fx Retina: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you’ll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.
• Instagram: https://www.instagram.com/fxretina/
• Youtube: https://www.youtube.com/@adityasingh-irunads
• Linkedin: https://www.linkedin.com/in/aditya-singh-fxretina/
• Apply Now (Fx Retina Talent Pool: https://forms.gle/2U5ojZDs8hBAH1pG9)
• Job Types: Full-time, Permanent