Job Description

Job Title: Media Manager Location: Trivandrum, Kerala Reporting To: Head of Marketing Job Summary: Pankajakasthuri is seeking a dynamic and strategic Media Manager to lead and optimize media investments across multiple channels, including TV, Print, OOH, Radio, and Digital. The role requires an individual with a deep understanding of media planning, PR strategy, and ground-level brand activations. The ideal candidate will ensure that media spends are optimized while aligning with business objectives of driving awareness and sales. Key Responsibilities: Media Planning & Execution: Develop and implement media plans across TV, Print, OOH, Radio, and Digital to maximize reach and impact. Analyze market trends and audience insights to optimize media mix and budget allocation . Work closely with internal marketing teams and media agencies to negotiate and buy media placements efficiently. Monitor and evaluate campaign performance , ensuring alignment with business goals and ROI targets. Public Relations & Agency Coordination: Own the PR strategy and manage media relations to enhance brand visibility and credibility. Collaborate with PR agencies to drive earned media coverage and brand storytelling. Oversee the creation and distribution of press releases, brand communications, and interviews. Brand Activations & On-Ground Engagements: Identify and execute on-ground brand activations that align with marketing objectives. Develop and own the activation calendar , ensuring seamless execution across different regions. Work with event partners and agencies to create high-impact consumer engagement programs . Budget Management & Optimization: Optimize media spends while ensuring maximum impact and efficiency. Track and report on campaign ROI , identifying opportunities for improvement. Ensure adherence to budgets while maintaining quality and effectiveness of media investments. Key Outcomes & Success Metrics: Optimized media spend ensuring maximum return on investment. Increased brand awareness through strategic media planning and PR efforts. Higher consumer engagement through effective brand activations. Efficient execution of media campaigns with measurable business impact on awareness and sales. Key Skills & Qualifications: Bachelor's or Masters degree in Marketing, Media, Communications, or a related field. 5-8 years of experience in media planning, PR, or brand activations. Strong understanding of media landscape and digital marketing trends. Experience working with media agencies and PR firms. Analytical mindset with the ability to interpret campaign performance metrics . Excellent communication, negotiation, and stakeholder management skills. Why Join Us? Be part of a fast-growing, purpose-driven brand in the Ayurveda space. Opportunity to lead media strategy for a well-established brand. Work in a collaborative environment with a strong focus on innovation and impact . If you have the passion and expertise to drive impactful media strategies, wed love to hear from you!