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5.0 - 10.0 years
3 - 12 Lacs
Raipur, West Bengal, India
On-site
We are seeking a dynamic and experienced Marketing Executive with a strong background in electronic media to develop, implement, and oversee marketing strategies that enhance brand visibility and engagement. The ideal candidate will have a proven track record of leveraging electronic media platforms to drive marketing campaigns, increase audience reach, and generate measurable results. Key Responsibilities: - Develop and execute comprehensive marketing strategies tailored to electronic media channels including TV, radio, digital, social media, and online advertising. - Plan, create, and manage content across various electronic media platforms to ensure brand consistency and audience engagement. - Coordinate with creative teams to produce compelling multimedia content (videos, advertisements, banners, etc.). - Manage social media campaigns, including paid advertising, to optimize reach and ROI. - Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement. - Liaise with media agencies, broadcasters, and partners to negotiate media buying and placement. - Stay updated on industry trends, emerging electronic media platforms, and technological advancements. - Conduct market research to identify target audiences and tailor marketing strategies accordingly. - Assist in organizing promotional events and campaigns in collaboration with cross-functional teams. - Prepare regular reports on campaign performance, market insights, and ROI analysis for management review.
Posted 2 months ago
3.0 - 7.0 years
7 - 11 Lacs
New Delhi, Gurgaon/Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.
Posted 2 months ago
3.0 - 6.0 years
15 - 18 Lacs
Pune
Work from Office
Senior Media Buyer Experience: 3 - 6 Years Exp Salary : USD 18,000-30,000 / year Preferred Notice Period : Within 30 Days Shift : 10:00AM to 7:00PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, 12 Months (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Google Ads, Media buying, Meta, Snapchat, Tiktok Good to have skills : A/B testing, advertising trends, Audience Segmentation, Innovative Strategies, Retargeting Go Glam (One of Uplers' Clients) is Looking for: Senior Media Buyer who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description We are seeking a Senior Media Buyer to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Meta, TikTok, and Snapchat. Goglam is an Ecommerce business located in Saudi Arabia specializing in hand beauty products. Proven Experience: Minimum 3 years of experience in media buying. Demonstrable experience as a Media Buyer, focusing on KPIs and driving e-commerce sales. Proven track record of e-commerce sales data. Technical Skills: Proficiency in using e-commerce and digital advertising platforms (Google Ads, Meta Ads, Snapchat, etc.). Familiarity with media buying, planning, and research. Working knowledge of media analytics software. Marketing Knowledge: Understanding of audience segmentation, retargeting strategies, and funnel optimization. Expertise in A/B testing to determine the best-performing strategies. Soft Skills: Communication and negotiation skills. Strong organizational and multitasking abilities. Attention to detail and critical thinking skills. Additional Skills: Familiarity with advertising and media trends. Interest in following industry developments and implementing innovative strategies. Engagement Type: 1 2 Month Contract (Possible Extension) Job Type: Contract Location: Remote Working time: 10:00 AM to 7:00 PM Interview Process: 3 Rounds How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Posted 2 months ago
2.0 - 4.0 years
4 - 4 Lacs
Ahmedabad
Work from Office
Lead and mentor junior media buyers, work with copy and design teams for creative testing, monitor and optimize key KPIs (ROAS, CAC, CTR), review campaigns before launch, scale TOF/MOF/BOF, and report weekly. Team leadership is a plus. Annual bonus
Posted 2 months ago
11.0 - 16.0 years
25 - 30 Lacs
Gurugram
Work from Office
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Description: Key responsibilities: Effectively runs the day to day planning on key accounts Builds and develops media owner relationships in order to drive market leading planning for clients Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement s Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners Location: Gurugram Brand: Dentsu X Time Type: Full time Contract Type: Permanent
Posted 2 months ago
4.0 - 9.0 years
12 - 18 Lacs
New Delhi, Gurgaon/Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 4+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.
Posted 2 months ago
7.0 - 11.0 years
11 - 15 Lacs
Mumbai
Work from Office
The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Description: Key responsibilities:Effectively runs the day to day planning on key accountsBuilds and develops media owner relationships in order to drive market leading planning for clientsWorks with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement sUses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners Location: Mumbai Brand: Dentsu X Time Type: Full time Contract Type: Permanent
Posted 2 months ago
4.0 - 8.0 years
3 - 8 Lacs
Gurugram
Work from Office
Role & responsibilities - BTL Marketing Initiatives: Develop and execute on-ground marketing strategies, including local activations, health camps, and community engagement programs. Build relationships with Resident Welfare Associations (RWAs), housing societies, corporates for wellness programs, and local businesses to enhance outreach. Organize events, sponsorships, and partnerships with community groups for brand visibility. Manage promotional activities such as leaflet distribution, door-to-door awareness drives, and clinic outreach programs. ATL Marketing Activities: Collaborate with creative agencies to produce compelling brand messaging, advertisements, and digital assets. Monitor campaign performance and optimize strategies for maximum patient acquisition and brand recall. Local Relations & Brand Building: Develop strong networking channels with RWAs, local authorities, and healthcare service providers. Maintain community trust and engagement by leading awareness campaigns and strategic partnerships. Performance & Budget Management: Track marketing ROI, patient conversion rates, and lead generation effectiveness. Optimize marketing spend while ensuring high-impact promotions. Preferred candidate profile - Bachelors or Masters degree in Marketing, Business, or Healthcare Management. Strong understanding of BTL & ATL marketing strategies, especially in a healthcare setting. Excellent communication and relationship-building skills for community outreach. Experience in event management, media buying, and brand positioning. Ability to work with cross-functional teams to execute marketing campaigns efficiently. Familiarity with digital marketing strategies is a plus.
Posted 2 months ago
13.0 - 20.0 years
35 - 40 Lacs
Surat
Work from Office
FEMALE candidate preferred. 15+ yrs of experience in a marketing leadership role in Digital (SEO, SEM, Social Media, Media Buying, Affiliate, Alliances, Video Advertising, ) and Offline (ATL, BTL, PR and community management) marketing activities.
Posted 2 months ago
4.0 - 6.0 years
6 - 10 Lacs
Gurugram
Work from Office
Role Description: This is a full-time on-site role for a Media Buyer for Search Arb Activity (FB, Native). The Media Buyer will be responsible for managing programmatic media buying, organizing quality affiliates, and increasing user base exponentially to bring the required ROI. Qualifications: 4+ years of Experience in media buying Experience in Search arbitrage Knowledge of search arbitrage activity on platforms like Facebook and Native Strong analytical skills for optimizing campaigns Ability to work in a fast-paced environment and meet deadlines Excellent communication and negotiation skills Experience in performance marketing or affiliate marketing is a plus Bachelor's degree in Marketing, Business, or related field
Posted 2 months ago
1.0 - 6.0 years
3 - 8 Lacs
Noida
Work from Office
Job Summary: GTF Technologies is seeking a dedicated and dynamic Account Manager/Executive to join our team. The ideal candidate will act as the bridge between our clients and the agency, ensuring smooth communication, project execution, and overall client satisfaction. This role requires a proactive individual who is adept at managing multiple clients and campaigns in the fast-paced digital marketing environment. Key Technical Skills:- Google Ads, Meta Ads, Google Analytics, Google Tag Manager, A/B Testing Key Responsibilities: Client Relationship & Strategic Leadership: Act as the senior point of contact for key clients, building trusted partnerships while deeply understanding their business goals to craft high-impact, tailored digital marketing strategies. Expert Campaign Management & Optimization: Lead end-to-end paid media campaigns across Google Ads, Meta Ads, and other performance channelsoverseeing planning, execution, and real-time optimization using advanced technical insights and data-driven strategies. Team Leadership & Cross-Functional Collaboration: Manage and mentor a team of campaign specialists while coordinating with internal departments (creative, analytics, social, marketing) to ensure the seamless execution of integrated campaigns. Technical Performance Analysis & Reporting: Own all technical client communications, translating complex performance metrics (CTR, CPC, CVR, ROI) into clear, strategic recommendations. Drive discussions that support high-level, data-informed decision-making. Issue Resolution & Innovation: Quickly address client concerns and campaign-related technical issues, leveraging leading industry tools and analytical approaches to deliver strong solutions and continuous performance improvements. Advanced Paid Media Expertise: Demonstrate deep technical knowledge of paid media ecosystems, campaign setup, audience segmentation, bidding strategies, conversion tracking, and attribution models. Strategic Vision with Technical Acumen: Strong technical understanding of campaign platforms and performance metrics is essential, along with proven experience in managing teams and leading strategy for high-value clients. Qualifications: Bachelors degree in Marketing, Business Administration, or related field. Proven experience in client servicing, account management, or similar roles. Strong understanding of digital marketing channels and strategies. Excellent communication and interpersonal skills. Ability to manage multiple clients and projects simultaneously. Proficiency in MS Office and familiarity with CRM tools. Problem-solving mindset with attention to detail. What We Offer: Competitive salary and benefits package. Employee recognition programs. Access to the latest digital marketing tools and resources Collaborative and innovative work environment. Career growth and development opportunities.
Posted 2 months ago
2.0 - 4.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Job Summary: - We are seeking an experienced and highly analytical Outdoor Media Buying Specialist to join our Media Buying team. - As an Outdoor Media Buying Specialist, you will be responsible for planning, strategizing, negotiating, and executing outdoor media campaigns to effectively reach our target audience and achieve our client's marketing objectives. - You will collaborate closely with internal teams and external partners to ensure seamless campaign execution and optimization. Responsibilities : 1. Campaign Planning and Strategy: - Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging. - Develop comprehensive outdoor media strategies that align with overall marketing goals. - Conduct market research to identify optimal outdoor media opportunities and locations for maximum reach and impact. - Determine budget allocation for different outdoor media channels and locations. 2. Media Buying and Negotiation: - Identify and negotiate with outdoor media vendors to secure the best rates and placements. - Utilize negotiation skills to secure advantageous media deals while staying within budget constraints. - Develop strong relationships with outdoor media vendors to leverage future opportunities. 3. Campaign Execution and Management: - Coordinate with Ad Ops Team and manage the end-to-end execution of outdoor media campaigns, ensuring adherence to timelines and quality standards. - Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and fit the outdoor medium. 4. Stay Updated on Industry Trends: - Keep abreast of industry trends, emerging technologies, and best practices in outdoor media buying and advertising. Qualifications: - Masters's Degree in Marketing, Advertising, Communications, or a related field is preferred - Proven experience in Events, with a track record of successful campaign execution / B2B sales experience of min 3-4 years - Strong negotiation skills and ability to build and maintain relationships with media vendors - Analytical mindset with the ability to interpret data and make data-driven decisions - Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams - Strong organizational skills and the ability to work in a fast-paced environment - Creative thinking and problem-solving abilities
Posted 2 months ago
2.0 - 4.0 years
11 - 15 Lacs
Bengaluru
Work from Office
- As a Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a active apach in bridging the gap between clients and media vendors,. achieving monthly targets, and evaluating gram results for optimization. Education / Job Experience Required: - MBA or any Master's Degree. - 2-4 Years of experience in Media Planning & Buying. Key Responsibilities: - Strategy Development: Design and implement effective BTL marketing strategies to achieve business objectives and enhance brand visibility through targeted campaigns. - Campaign Execution: Oversee the planning, execution, and optimization of BTL campaigns including direct mail, email marketing, telemarketing, and in-person events. - Negotiation: Negotiating for the best rates and deals from media owners and ensuring best services in the industry. - Collaboration: Work closely with cross-functional teams including sales, creative, and digital marketing to ensure alignment and successful execution of BTL initiatives. - Team Handling: Seeking a candidate with a minimum of 3 years of team-handling experience, demonstrating strong leadership, effective communication, and a ven ability to manage diverse team dynamics. - Performance Tracking: Monitor and analyze campaign performance, utilizing data to measure effectiveness and refine strategies. Day-to-Day Work: - Day-to-day work and responsibilities include but are not limited to:. Campaign Execution and Management:. - Manage the end-to-end execution of BTL media campaigns, ensuring adherence to timelines and quality standards. Media Buying and Negotiation:. - Identify and negotiate with media owners to secure the best rates and placements. - Develop strong relationships with media owners to leverage future opportunities. Must-Have: - ficiency in managing multiple jects simultaneously including external jects, while consistently meeting tight deadlines in a dynamic and fast-paced environment. - Exceptional communication and negotiation skills. - Possesses a ven track record of successfully negotiating with vendors in previous roles. - Comfortable using Excel & Power point. Good to Have:. - Comfortable speaking in English & Hindi.
Posted 2 months ago
2.0 - 7.0 years
6 - 15 Lacs
Mohali
Work from Office
Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.
Posted 2 months ago
6.0 - 10.0 years
6 - 10 Lacs
Chennai
Work from Office
About Us: Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals. Role Summary: We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI. Key Responsibilities: 1. Marketing Strategy and Execution: - Develop and implement comprehensive marketing strategies aligned with organizational goals. 2. Cross-Functional Collaboration: - Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns. 3. Project Management: - Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams. 4. Brand Management: - Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events. 5. Performance Marketing: - Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition. 6. Content and Digital Marketing: - Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement. 7. Media Planning and Buying: - Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency. 8. Customer Insights and Analytics: - Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics. 9. Team Leadership and Development: - Build and mentor a high-performing marketing team, fostering collaboration and accountability. 10. Stakeholder Communication: - Regularly report marketing performance to senior leadership, aligning strategies with business priorities. This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy. Qualifications: - Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred - Proven experience in Marketing Startegy, Growth, Technical & brand management, strategy, and large-scale campaigns. - In depth experience of working in organised set ups in zero to 1 projects - Excellent negotiation, project management, and analytical skills. Preferred Skills: - Hustler in character and agile in terms of adaptability. - Ability to manage multiple projects in a fast-paced environment. - Strong communication and interpersonal skills. Why Join Us ? - Opportunity to lead impactful campaigns. - Work with a passionate and creative team. - Competitive salary and growth opportunities.
Posted 2 months ago
3.0 - 8.0 years
4 - 5 Lacs
Ahmedabad
Work from Office
Role Overview: Support social media strategy, buying, posting, boosting, and campaign analysis. Assist SEO management with IT and project teams. Coordinate with media agencies, press, and projects for PR, branding, budgeting, and coverage. Handle media buying, database updates, and vendor liaison (print, outdoor, IT, government bodies). Monitor media mentions, manage crisis communication, and support national brand initiatives. Assist in event management, interviews, content creation (social media, website, brochures). Support website updates and reputation management across group level.
Posted 2 months ago
1.0 - 3.0 years
3 - 5 Lacs
Jaipur
Work from Office
Responsibilities: * Collaborate with cross-functional teams on campaign strategy & execution * Monitor performance metrics & optimize ad spend * Manage media budget for maximum ROI Annual bonus Accessible workspace Performance bonus
Posted 2 months ago
1.0 - 5.0 years
3 - 6 Lacs
Bengaluru
Work from Office
1. Set up and manage Google Ads campaigns for lead generation, including optimization, analysis, and reporting. 2. Set up and manage Facebook Ads campaigns for lead generation, including optimization, analysis, and reporting. 3. Strong communication skills with expertise in ad copywriting. 4. Knowledge of GA4 and Google Tag Manager is an added advantage. 5. Proficient in Google Sheets and Excel for reporting and data analysis. 6. Stay updated with industry trends and best practices. 7. Conduct competitor analysis to refine marketing strategies. Performance Marketing Specialist Google Ads & Facebook Ads Expert PPC Campaign Manager Lead Generation & Conversion Optimization Digital Advertising & Media Buying GA4 & Google Tag Manager Proficiency Competitor Analysis & Reporting
Posted 2 months ago
3.0 - 6.0 years
3 - 4 Lacs
Mumbai
Work from Office
Function: Support function to Marketing and Sales Reporting: Business Head This role needs a person who has a Traditional Media Planning background with a sound knowledge of Strategic Media Planning, hands-on experience with the BARC software, and good media presentation writing skills. The person will be identifying the media solutions for the markets for the brand which has the potential to grow and recommendations of the media vehicles. Responsibilities : Support system to the sales team: - The person should be giving traditional strategic inputs to brands to get visibility into the priority markets. - Comparison and recommendations for cost-effectiveness vs reach. - Explore new opportunities/platforms/affiliations to increase visibility for client campaigns across the cable network. - Work closely with cross-functional teams (sales, marketing, product, and operations teams) and their affiliates. - Represent Update Geotarget in the brand ecosystem and positively influence client budgets. In addition to this, the candidate will be responsible for the following duties: - Media Industry Updates - to share market knowledge of various industries by scanning various news, media, and industry news portals. - Campaign Research - (PrePost analysis) to keep abreast with what others are offering in the market, case studies of innovative offerings, and knowledge of new technology in media / social. - Competition Analysis - Track the categories competitions, identify the client we can pitch, and work on the pitch presentations with cable media recommendations. Requirements: - Working with Media Agencies with 3-6 Years of Strategic Planning/Planning (traditional) background, with having a client interaction experience - Ability to connect and engage with senior professionals within the potential brand ecosystem. - Excellent communication, presentation, and persuasion skills. - Familiarity with research and other industry tools - BARC, IRS/TGI etc. - Self-motivated to exceed targets. This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
Posted 2 months ago
1.0 - 2.0 years
4 - 8 Lacs
Mohali, Chandigarh
Work from Office
We are looking for an enthusiastic and motivated Presales Executive with 1-2 years of experience. In this role, you will work closely with senior team members to support lead generation, assist with proposal creation, and ensure effective coordination across teams during the presales process. You will also gain exposure to key aspects of the sales cycle, including client interaction, lead generation, and marketing support. - This is an excellent opportunity to learn and grow in the field of presales, with a focus on Web3 technologies and cross-functional team collaboration.Key Responsibilities:Lead Generation & Marketing Support:Lead GenerationAssist in identifying and generating new leads through various marketing channels such as social media, email campaigns, and content development.Marketing Collateral SupportHelp create and maintain marketing materials such as proposals, presentations, and sales documents to support lead generation and client engagement.Campaign AssistanceCollaborate with the marketing team to implement lead nurturing campaigns and optimize strategies for lead conversion.Requirement Gathering & Analysis (Desirable):Requirement GatheringAssist senior team members in understanding and gathering client requirements, ensuring all necessary information is captured for project proposals.Requirement AnalysisAlthough not a core responsibility, you will have the opportunity to contribute to analyzing client needs and help translate them into actionable insights to guide the presales process.Team Coordination:Collaborative SupportCoordinate effectively with internal teams, including technical, sales, and delivery teams, ensuring smooth execution of the presales process.Task ManagementHelp support team members by tracking tasks and deadlines, ensuring that all actions are completed on time and aligned with client expectations.Proposal Creation:Proposal DevelopmentAssist in the creation of customized proposals for clients, ensuring that solutions align with both client needs and organizational capabilities.Documentation SupportHelp in preparing, maintaining, and reviewing proposal documents, presentations, and other presales materials to ensure accuracy and professionalism.Other Supportive Responsibilities :Pre-sales Documentation Assist in preparing pre-sales documents, client presentations, and other materials for meetings and calls.Learning & Development Take the initiative to learn about the presales processes, client interactions, and the company's products/services to enhance your skills and career growth.Key Skills & Requirements:Essential:Experience 1-2 years of experience in presales, sales, or a related field is preferred.Accountability & Ownership Mindset Demonstrates a proactive attitude, takes ownership of tasks, and ensures they are completed on time.Good Communication Skills Strong written and verbal communication skills for preparing documents, proposals, and liaising with internal teams.Team Collaboration Ability to work effectively in a team environment, contributing to team goals and ensuring smooth coordination of tasks.Web3 Understanding (Preferred) Exposure to or an interest in Web3 technologies such as blockchain, decentralized applications, or related fields is a plus.Lead Generation & Marketing Support Understanding of lead generation strategies, marketing tactics, and campaign execution will be advantageous.Desirable:Requirement Gathering & AnalysisWhile not a core requirement, familiarity with gathering and analyzing client requirements would be an asset.Interest in TechnologyA passion for learning about technology, Web3, and the evolving tech landscape is highly valued.Exposure to Project Management or Sales Any experience from internships, academic projects, or freelance work in sales, marketing, or technical roles will be beneficial.Qualifications & Experience :Educational Background A degree in Business Administration, Sales, Marketing, or a related field is preferred.Experience 1-2 years of relevant experience in presales, sales, marketing, or related roles is ideal.
Posted 2 months ago
5 - 10 years
15 - 18 Lacs
Pune
Work from Office
Experience in Ad Tech and campaign optimization and troubleshooting Experience of Demand-Side Platforms & Supply-Side Platforms(DSP &SSP) Need to manage video campaigns and implement tags, optimize bids, and ensure precision targeting,DV360 ,SEM,SEO
Posted 2 months ago
4 - 7 years
6 - 10 Lacs
Maharashtra
Work from Office
Basic Section No. Of Position 1 Grade 10 Level Executive Organisational BUSINESS Pulp and Fibre BUSINESS_UNIT-1 Fiber Domestic BUSINESS_UNIT-2 Fibre Marketing BUSINESS_UNIT-3 Fibre Marketing DEPARTMENT-1 Marketing&Business Development DEPARTMENT-2 Branding & Communication Country India State Maharashtra Worksite Hub Town Solaris,Mum Industry -- Function Sales & Marketing Skills Skill Brand Awareness Brand Marketing Minimum Qualification Bachelor in General Studies CERTIFICATION No data available About The Role Brand Communication Development & Implementation Navyasa Identify key touch points for customers to drive brand communication. Work closely with media & digital content teams to ensure a holistic 360 degree plan Formulate ATL/BTL activities that appeals to the target audience, retaining constant brand message across all media mix with necessary guidance from DH & FH, B&C to build awareness and affinity for Navyasa portfolio. Create Brand Annual Calendar for Navyasa and ensure adherence to the same Analyse and review the sustainability, feasibility and workability of the plan. Seek necessary approvals for execution of the plan Create brand driven content (ATL & BTL) working closely with internal teams and external agencies. Content includes but not limited to videos, key visuals, concepts, write up, pitch decks, adcepts and any related brand literature Execute Media planning (ATL & BTL) activities to ensure optimum presence for brand Liva with the help of key liaisons that include agencies for media planning, PR, digital presence & OOH executions Identify and execute premier fashion events like LFW to create aspirational fashion imagery and evaluate the same against the present targets with regards to buzz creation, consumer engagement and trade dissemination. Ensure execution of brand health survey periodically for assessing the brand health parameters. Ensure incorporation of the survey findings in modifying the campaigns accordingly Media Planning & Implementation - Full 360 media strategy across ATL Maintaining media relations with key media publicationsEnsuring brands visibility in media through relevant stories and advertisements. BTL Brand Activations Strategy, Budgeting & Planning Stay current on market trends and competitor activities Devise Branding & communication strategy, action plan and budget with inputs from Head B&C for delivering the brand proposition finalized. Collate budget data for brand spends and maintain a record of the same Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly Ensure budget reconciliation is done every month Consumer insightsinsight mining from Primary & secondary markets. Track & drive brand health scores Strategic partnerships - Brand ambassadors, designer / premium event partnerships Brand Custodian - Maintain brand imagery & aspiration across B2C (ATL & Digital) Product Development, Improvement & Protection Propose appropriate branding strategy for new product developed Co-ordinate with agencies to create appropriate brand positioning statement for new product Follow up and co-ordinate for registration of copyrights of taglines / designs / graphics, audio-visuals, sound recordings, and other critical content used in BTL & ATL advertisement Vendor & Contracts Management Appoint right agencies for research activities, BTL & ATL activities, PR related activities etc. Define performance parameters for appointed agencies and assess their performance and take decisions on their continuity Mandatory Skills Manage all contracts with agencies and approve all bills for the services provided Communication Development (Concept creation, advertising brief writing, creative evaluation) Media Planning (TV, OOH, Print, Digital Media buying & execution, media mix / ROI modelling) Consumer Intelligenceinsight mining from Primary markets
Posted 2 months ago
12 - 21 years
15 - 30 Lacs
Chennai
Work from Office
About the Role We are looking for a dynamic and strategic Brand & Media Head to spearhead our marketing communication, media, PR, and CSR initiatives. Youll play a pivotal role in driving brand positioning, generating qualified leads, and executing impactful campaigns across multiple platforms. This is an exciting opportunity to shape the brand presence of our real estate portfolio across markets. Key Responsibilities 1. Marketing Strategy & Planning Develop and implement annual and campaign-specific marketing plans aligned with project goals. Drive marketing communication strategy for lead generation, brand building, and customer engagement. Analyze campaign performance and optimize strategies across projects and channels. 2. Content & Creative Oversight Lead content creation for brochures, digital creatives, video walkthroughs, sales collaterals, etc. Ensure all content reflects brand guidelines and project USPs. Leverage storytelling to create emotional and aspirational appeal for homebuyers. 3. Media Planning & Buying Plan and execute 360 campaigns across digital, print, radio, OOH, and real estate portals. Collaborate with media agencies to ensure cost-effective and result-driven campaigns. Track media spends, validate bills, and manage post-campaign analysis. 4. Public Relations & Reputation Management Build and nurture relationships with media outlets, journalists, and influencers. Manage press releases, PR campaigns, and handle media inquiries. Monitor brand sentiment across media and social platforms and manage reputation risks. 5. CSR & Stakeholder Communication Develop CSR strategy in line with company values and local community needs. Communicate CSR initiatives effectively across stakeholders and channels. Coordinate with NGOs, partners, and government bodies for impactful CSR execution. 6. Innovation & Trendspotting Research and adopt innovative marketing tools like virtual walkthroughs, PropTech integrations, and AI-based targeting. Stay updated on industry trends to keep campaigns fresh and relevant. 7. Cost Optimization & Agency Management Evaluate agency performance and negotiate for cost-effective services. Identify and implement cost-saving initiatives without compromising quality. Ensure timely delivery of creative and media outputs across vendors. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com
Posted 2 months ago
6 - 11 years
20 - 35 Lacs
New Delhi, Gurugram, Delhi / NCR
Work from Office
About Digidarts At Digidarts, we take pride in being a leading 360 full-funnel Performance Marketing Agency with a dynamic portfolio of over 200 clients. Our exceptional work and strong industry partnerships have earned us recognition as Google Premium and Meta Business partners. We value Time, Growth, Empathy, and Innovation as our core pillars, ensuring that we consistently deliver outstanding results. But at Digidarts, it's not just about work. We believe in fostering a vibrant and engaging work environment. Our culture embraces Fun Fridays, quarterly team outings, Thursday treats & performance-based awards and recognitions. We are dedicated to your personal growth and development, providing abundant opportunities for up-skilling through expert-led sessions, lateral transfers, and a separate budget for individual learning. Joining Digidarts means more than just a position; it's an opportunity to meet like-minded professionals and explore the possibilities of your future with us. Job Description Revenue & Profitability: Own and drive revenue growth, meeting and exceeding gross profit targets through effective affiliate partnerships and performance marketing strategies. Business Development: Identify, acquire, and onboard new affiliates, publishers, and strategic partners to scale CPI/CPA/CPR business. Client Acquisition & Relationship Management: Proactively engage with advertisers and agencies to secure long-term partnerships, negotiate commercial terms, and drive sustainable revenue streams. Strategic Partnerships: Build and maintain strong relationships with supply partners, ad exchanges, and inventory aggregators to ensure high-quality traffic and scalable campaign delivery. Sales Pipeline Management: Develop and manage a robust pipeline of prospects, leveraging data-driven insights to optimize conversion rates and maximize deal closures. Campaign Performance Oversight: Collaborate with internal teams to ensure smooth campaign execution while maintaining profitability and performance KPIs. Market Research & Expansion: Continuously analyze market trends, identify new opportunities, and expand the publisher base to increase reach and revenue potential. Negotiation & Contracting: Lead contract negotiations with affiliates and partners, ensuring favorable terms that align with business objectives. Cross-functional Coordination: Work closely with marketing, operations, and tech teams to optimize campaign delivery, resolve issues, and drive innovation. Performance Marketing Expertise: Have a deep understanding of digital advertising, programmatic buying, media buying/selling, and ad-serving technologies. Tech & Innovation: Collaborate with technology partners to enhance platform capabilities and improve tracking, analytics, and optimization features. What we need: Requirements: Proven experience in affiliate marketing, sales, and business development within an ad network or performance marketing agency. Strong knowledge of CPI/CPA/CPR models, with a track record of exceeding revenue targets. Hands-on experience in media buying, traffic acquisition, and supply-side partnerships. Excellent negotiation, communication, and relationship management skills. Ability to analyze data, optimize campaigns, and drive strategic decisions. Exposure to programmatic advertising is a plus. Join us and write the future of Digital Marketing.
Posted 2 months ago
5 - 8 years
14 - 19 Lacs
Bengaluru
Work from Office
locationsBangalore,India time typeFull time posted onPosted 7 Days Ago job requisition idR0000390728 About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII: At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Team overview: Roundel is Targets entry into the media business; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyones best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine value in the industry by solving core industry challenges by building innovative solutions and products. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating within the media marketplace. One of the key offering by Roundel to our clients for engaging with high-intent shoppers in Target is Target Product Ads (TPA). These are native ad placements placed where shoppers are actively searching and browsing for products. Role Overview: As a Product Manager for Premium Insights , you will lead the development of data-driven stories that empower advertisers and Roundel sales teams to make smarter, more strategic media decisions. Your core responsibilities will span from shaping product strategy and roadmap to defining and delivering insights experiences that are intelligent, actionable, and scalable. You will work at the intersection of data, engineering, and business partnering closely with data scientists, data engineers, API engineers, and GenAI teams to develop new intelligent datasets and metrics. You will also collaborate with sales teams and subject matter experts who activate these insights with advertisers, ensuring the outputs are high-quality, relevant, and well-aligned with client needs. As part of the Premium Insights product line within Roundel, Targets retail media network, you will play a pivotal role in driving insights generation, curation, experience, and engagement. Youll influence cross-functional teams and dependent product areas to craft holistic, high-impact data stories. By continuously gathering feedback, measuring qualified and activated rates, and refining based on market needs, you will champion iterative improvement and meaningful impact. You will serve as the voice of the product, managing stakeholder expectations, ensuring alignment across dependencies, and fostering a high-performing product team focused on innovation, excellence, and advertiser value. About You 4+ years of Product Management experience, preferably in analytics, insights, or data products. Masters degree in Strategy, Product Management, or a related field. Deep understanding of how data drives decision-making in media buying or retail media environments. Familiarity with adtech and retail media networks; experience with B2B analytics or SaaS insights products is a strong plus. Experience working with cross-functional data teams including data engineering, data science, and API developers. Knowledge of data quality management, validation frameworks, and designing for insights visualization. Ability to identify patterns in complex datasets to generate strategic insights and high-value stories. Experience with GenAI technologies and a curiosity for emerging use cases that enhance insight generation, visualization, and scale. Strong strategic thinking with proven ability to set and drive product vision, OKRs, and roadmaps. Skilled at collaborating with sales teams, subject matter experts, and adjacent product teams to align goals and drive adoption. Excellent communication and storytelling skills able to distil complex analytics and technical concepts into compelling narratives for business stakeholders. Highly organized and adept at managing multiple priorities and navigating ambiguity. Strong interpersonal and influencing skills to build trust and drive alignment across a matrixed organization. Useful Links: Life at Target Benefits Culture
Posted 2 months ago
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