210 Media Buying Jobs - Page 7

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities. Location - Gurugram

Coordinate with vendors, logistics, and internal teams Track inventory, resources, and material dispatch Manage event setup and teardown operations Maintain cost and operation logs Assist in campaign execution on the ground when needed

The Media Head will oversee the strategic planning, buying, and execution of media campaigns across multiple platforms. This individual will lead a team of media planners and buyers to ensure campaigns meet client objectives while maximizing ROI. The role requires a visionary leader who understands the nuances of both traditional and digital media landscapes and can foster innovation and efficiency in a fast-paced advertising environment. Key Responsibilities: Strategic Media Planning and Execution: Develop comprehensive media strategies that align with clients' marketing objectives and budgets. Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns. Stay updated with industry trends, tools, and best practices to optimize media investments. Team Leadership and Collaboration: Lead, mentor, and manage a team of media planners, buyers, and analysts. Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams. Conduct regular training sessions to enhance team expertise in emerging media trends and tools. Client Management: Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals. Present strategic media plans, campaign performance reports, and optimization strategies to clients. Build and nurture long-term client relationships through trust and consistent delivery of results. Media Buying and Vendor Negotiations: Oversee media buying processes, ensuring cost-effectiveness and ROI for clients. Establish and maintain strong relationships with media vendors, platforms, and partners. Negotiate competitive rates, added value placements, and innovative solutions. Performance Analysis and Reporting: Monitor and analyze campaign performance across offline and digital channels. Use data-driven insights to refine strategies and recommend optimizations. Prepare and present comprehensive performance reports to internal stakeholders and clients. Budget Management: Allocate and manage media budgets effectively to maximize reach and impact. Ensure campaigns are delivered within budget and timelines. Required Skills and Qualifications: Experience: 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry.. Expertise: Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.). Proven track record in managing multi-million-dollar media budgets. Technical Skills: Familiarity with media planning and analytics tools (e.g., Google Analytics, Comscore, Nielsen, etc.). Soft Skills: Exceptional communication and presentation skills. Strong analytical, negotiation, and problem-solving abilities. Leadership qualities with the ability to inspire and manage a diverse team. Why Join Us? Opportunity to work with a dynamic team in a fast-paced environment. Be part of impactful campaigns that reach wide and diverse audiences. Professional development and growth opportunities.

About the Role Your role as a Assistant Media Planning Manager will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required. What Youll Do Responsibilities: Campaign Execution & Management : Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend. Optimization & ROI Maximization : Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns. Performance Analysis & Reporting : Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations. Strategic Client Partnership : Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication. Campaign Strategy & Innovation : Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness. Client & Internal Collaboration : Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes. Business Growth & Upscaling : Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets. Trend Analysis & Industry Expertise : Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies. New Business Opportunities : Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets. Requirements: Bachelors degree in Marketing, Advertising, Business, or a related field. 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads. Expertise in Google Ads, including campaign setup, optimization, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams. A proactive, strategic mindset with a proven track record of delivering results-oriented solutions. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Passionate about staying updated with industry trends and best practices in digital advertising and paid media management. Preferred Qualities : Detail-oriented with excellent problem-solving skills. A team player with the ability to foster strong client relationships and identify business growth opportunities. Join us and write the future of Digital Marketing

Key Accountabilities Develop and implement end-to-end marketing strategies for residential, commercial, and plotted development projects. Create annual and quarterly marketing plans and budgets aligned with business and sales goals. Conduct market research, competitor analysis, and customer behaviour studies to identify opportunities and insights. Establish and maintain a consistent brand identity and positioning in the market. Manage brand messaging across all offline and digital platforms. Lead brand-building initiatives including PR campaigns, CSR activities, and media interactions. Key Functions & Responsibilities Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and real estate portals. Oversee SEO, SEM, content marketing, social media, and website management. Track digital campaign performance metrics (lead generation, CPL, CTR, ROI) and optimize accordingly. Plan and execute ATL campaigns (print, outdoor, radio, cinema ads) for project promotions. Design and oversee BTL initiatives including site branding, hoardings, brochures, property exhibitions, and roadshows. Organize and manage project launch events, customer meet-ups, and broker/channel partner meets. Appoint, brief, and coordinate with creative, digital, PR, media buying, and event agencies. Negotiate vendor contracts to ensure timely, cost-effective, and quality marketing deliverables. Strategic To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Oversee creation of marketing materials including brochures, project videos, digital creatives, site branding, and walkthroughs. Ensure high-quality, engaging, and project-relevant content across platforms. Track and analyse marketing KPIs such as lead generation, conversion rates, cost per lead, and campaign ROI. Prepare weekly/monthly performance reports and marketing dashboards for top management. Collaborate closely with the Sales team to align marketing initiatives with sales objectives. Coordinate with project, legal, CRM, and finance teams for approvals and cross-functional support. Operational To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy to effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. To track actual spending and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets To provide inputs to Vendors on the development of communication material To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities and based on the same undertake timely market intervention. Developmental Keep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors Preferred Profile. Strong knowledge of both digital and traditional marketing. Experience in handling high-value project launches. Proficiency in analytics tools and marketing software. Excellent leadership, communication, and vendor management skills.

91Trucks is Hiring! Location: Gurgaon Department: Media Planning & Strategy Open Positions: 2 Experience: 2-3 years in media planning/buying, preferably from an agency background Job Summary: The Media Planner is responsible for developing, implementing, and optimizing media plans that effectively reach target audiences and meet client objectives. This role involves researching media trends, analyzing audience data, negotiating with external vendors (if required), and collaborating with internal teams to ensure campaigns are executed efficiently. Key Responsibilities: 1. Media Strategy & Planning Develop end-to-end media plans tailored to client objectives, budgets, and target demographics. Conduct detailed market research, competitive analysis, and audience profiling to inform media strategies. Identify and recommend the most effective digital platforms (primarily Meta & Google) to achieve campaign KPIs. 2. Data Analysis & Reporting Track and analyze campaign performance to optimize media spends and outcomes. Deliver post-campaign reports with actionable insights, learnings, and future recommendations. 3. Client & Team Collaboration Collaborate with CRM, creative, and content teams to ensure cohesive campaign delivery. Present strategic media plans and performance insights to clients, addressing feedback and refining approaches as necessary. Qualifications & Skills -Experience: 23 years in media planning/buying, preferably within an agency setting. -Platforms: Hands-on experience with Google Ads, Meta Ads Manager, and other digital planning tools. -Analytical Thinking: Strong data interpretation skills and ability to translate analytics into strategy. -Communication: Clear, confident communicator with strong presentation skills. Interested candidates can share their resume to aayushi.dhingra@91trucks.com along with following details: Current CTC- Expected CTC- Notice Period- Current Location-

Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.

Company: MMC Corporate Description: We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office Manager - Digital Marketing We will count on you to: Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites. Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog. Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement. Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies. Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics. Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM). Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends. What you need to have 46 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment. Proven ability to conduct SEO audits and competitive gap analysis. Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines. Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio. Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms. Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts). Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders. Strong project/time management skills and experience working across multiple time zones and stakeholders. What makes you stand out Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies Why join our team: We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being. Marsh McLennan (NYSEMMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.

Skill required: Marketing Operations - Creative Design Designation: Media & Graphics Design Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design What are we looking for Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Creative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Role & responsibilities Set up digital campaigns in Prisma based on media plans Coordinate trafficking, RO issuance, and billing resolutions Monitor campaign performance (impressions, clicks, conversions, ROAS) Troubleshoot delivery issues and track media flowcharts Analyze competitive data & support global operations Preferred candidate profile 3+ years of experience in Digital Marketing or Media Ops Familiarity with tools like Prisma , CM360 , GAM , GA is a plus Strong Excel & PowerPoint skills Excellent communication, analytical, and multitasking abilities

6-Month Contract Role - Immediate Joiners are preferred Are you a procurement professional with expertise in Indirect Procurement and Marketing Category Management ? Step into a high-impact role as a Procurement Analyst , supporting sourcing, supplier management, contract negotiation, procurement analytics, category strategy and cost optimization for a global client. Location- Mumbai Your Future Employer: A globally respected business advisory firm empowering clients across industries with data-driven strategies and transformative solutions Responsibilities: 1. Managing end-to-end indirect sourcing activities across marketing services (advertising, media, PR, events). 2. Driving supplier evaluations, RFx events, and contract negotiations with creative and media agencies. 3. Building and maintaining strong vendor relationships to ensure delivery excellence. 4. Performing spend analysis, cost benchmarking, and procurement analytics. 5. Ensuring compliance with sourcing policies and optimizing category management practices. Requirements: 1. 3-6 years of experience in indirect procurement (preferably in marketing or IT category). Requires hands-on sourcing expertise in advertising, media buying, PR, digital marketing, event services, and creative agencies. 2. Strong knowledge of category management and vendor sourcing strategies. 3. Proficient in SAP Ariba, Coupa, or Jaggaer. 4. Excellent negotiation, stakeholder engagement, and data analysis skills. 5. Comfortable working in a fast-paced, cross-functional environment. Whats in it for you? Contribute to a global sourcing initiative, work with top industry professionals, and build specialized skills in indirect marketing procurement all in a collaborative, learning-focused setting. Reach Us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at vanika.arora@crescendogroup.in for a confidential discussion on role.

Responsibilities: * Maximize revenue through strategic planning & optimization * Collaborate with brands on campaign execution & performance monitoring * Manage affiliate network, recruit partners, track sales Health insurance

Plan media strategy across TV, Radio, Print, OOH Negotiate with media vendors for cost-effective buying Analyze ATL campaign performance and generate ROI reports

Provide ad operations and/or AdTech operations expertise Execute and help implement an AdTech compliance program Strong understanding of Programmatic Ad Eco system and Retail Media bidding advertisement. YouTube, Connected TV and Video Ads advertisement and hands on ad set up experience. Design and implement advertising solutions tailored for retail media needs. Build operational systems that enhances the productivity of our Ad Operations team Collaborate with other departments and stakeholders to identify and solve complex problems Continuously testing and improving software solutions to ensure optimal performance and user experience Create and manage strong relationships with DSPs and other relevant players in the ad tech space that can help our clients achieve their objectives. Spearhead initiatives to refine and expand digital media services. Collaborate with a diverse team of experts to drive innovation. (data scientists, developers, engineers, clients and stakeholders). Ensure seamless integration and service delivery. Apply the latest industry trends and best practices to achieve our clients outcomes Stay abreast of media regulations and trends affecting digital advertising. Build highly performant AdTech platforms that will support our future growth in the Ads Space Qualifications: 5 years experience in advertising operations (AdTech ops) and/or revenue operations (Revops). Strong understanding of DSPs , digital advertising ecosystems, ad networks, and/or advertising exchanges. Demonstrated excellence in client relationship management. Demonstrated ability to build and work across teams. Experience in Technical Solutions Architecture and design leadership. Manage multiple projects and prioritize tasks effectively Broad knowledge across multiple technology areas Marketing Operation, Ecommerce Domain and Retail Media . Strong organizational skills and attention to detail. Ability to work independently and as part of a team. Tools: Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360, Programmatic, Campaign Manager 360, Google Ad Manager , TTD Power-Bi, Excel, PowerPoint will be a plus point. YouTube, Videos, CTV related ad platforms.

Key Responsibility Statement % of Time Strategy Development: 20% Develop and implement a comprehensive social media strategy aligned with overall business and marketing goals. Identify and evaluate new social media trends, tools, and applications to ensure the company's social media presence is cutting-edge. Content Creation and Management: 25% Oversee the creation of high-quality, engaging, and brand-aligned content for all social media channels. Coordinate with the content, design, and video production agencies to produce compelling visuals and multimedia content. Schedule and publish social media posts, ensuring consistency in voice and messaging. Partner Management: 15% Manage partners/agencies for day-to-day work, strategy discussions, performance of campaigns. Performance Analysis: 15% Monitor, analyse, and report on social media performance metrics using tools and native platform insights. Adjust strategies based on data to optimize engagement, reach, and conversion rates. Provide regular performance updates to senior management. Budgeting: 5% Plan and prepare the budget for Social Media, including – Asset development & Promotional plans. Finance & Purchase: 5% Work closely with the finance and purchasing team at corporate for submission of monthly invoices and invoice clearance. Team Leadership & People Responsibility: 10% Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback. Coordinate with cross-functional teams to ensure social media activities are integrated with broader marketing campaigns. Brand Advocacy: 5% Ensure all social media activities align with the company's brand values and voice. Manage any social media crises or negative feedback with professionalism and strategic communication. Section Four: Key Interactions Internal: Align with the teams internally to deliver the social media campaigns and strategy Purchase & Finance Team – To ensure timely approvals and payments. External: Creative Agencies, Media Buying Agencies, Production house & other agencies to discuss the creative requirement and execution plan. Section Five: Knowledge, Skills and Experience Educational qualifications/Certification (Threshold educational background required to execute the role) Graduation/ Post Graduation in Marketing & Communication Relevant experience (Type/ Nature and years of relevant experience required to execute the role) 8-10 years of experience Excellent written communications skills Experience in campaign designing, planning & execution, budgeting and analysis. Worked closely with advertising/design agencies Threshold skills and capabilities required to execute the role Behavioural: Agility & Adaptability to work under dynamic work environment

Media planninng, media buying campaign planning media strategy media execution client servicing media negotiation

Job Title : Media Buyer / Performance Marketing Location : Remote/ Onsite Working Days : Monday to Friday Shift Timings : 12 PM to 9 PM IST Job Description: We are seeking a highly skilled Media Buyer / Performance Marketing Specialist with a strong background in the e-commerce industry, preferably with experience working on Shopify. The ideal candidate should have 5+ years of experience in managing and optimizing advertising campaigns across multiple platforms, particularly for cosmetics, beauty, personal care, or related product categories. Responsibilities: Plan, create, and manage high-performing advertising campaigns on Google Ads, Meta Ads, TikTok Ads, and other relevant platforms. Develop and implement data-driven strategies to optimize ad performance and achieve target KPIs. Conduct in-depth audience research and market analysis to refine targeting and maximize ROI. Monitor, analyze, and report on campaign performance, providing insights and actionable recommendations for continuous improvement. Collaborate closely with the marketing and e-commerce teams to align advertising efforts with overall business objectives. Stay up-to-date with industry trends, platform updates, and emerging advertising opportunities. Requirements: At least 5+ years of experience in media buying or performance marketing, specifically within the e-commerce industry (Shopify & Amazon experience preferred). Understanding of Google analytics 4, google merchant center, google tag manager and relevant tools. Proven experience in running successful ad campaigns for cosmetics, beauty, personal care, or similar product categories. Strong expertise in Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms. Experience with Google Analytics and data-driven decision-making to optimize campaigns. Strong analytical and problem-solving skills, with the ability to interpret data and adjust strategies accordingly. Excellent communication and collaboration skills. Experience with other digital marketing channels is a plus.

Nirvana Yoga Dham is looking for Campaigning Executive to join our dynamic team and embark on a rewarding career journey Campaign Planning: Work with internal teams and stakeholders to define campaign goals, target audiences, and KPIs. Develop a detailed campaign plan that includes timelines, budgets, and deliverables. Budget Management: Manage the campaign budget, ensuring that resources are allocated efficiently and effectively. Creative Development: Collaborate with creative teams to develop engaging and effective campaign materials, such as advertising, email, social media, and web content. Campaign Execution: Oversee the implementation of campaign activities, including media buying, email marketing, social media, and content creation. Performance Tracking: Use analytics and reporting tools to track campaign performance, and make data-driven decisions to optimize campaign results. Stakeholder Communication: Maintain regular communication with stakeholders, including senior management, marketing, sales, and product teams, to ensure that everyone is aligned on campaign goals and progress.

Role & responsibilities ATL Media Planning & Strategy: Develop and implement effective ATL strategies to elevate MATTERs brand presence across key channels like TV, print, radio, outdoor, and cinema. Plan and execute campaigns for product launches, corporate branding, and national promotions. Analyse audience data to optimize media efficiency, targeting key regions and time slots to reach motorbike consumers effectively. Campaign Management: Work closely with creative agencies to deliver compelling campaigns that highlight the unique selling points of the AERA electric motorbike. Oversee media buying, ensuring optimal placement to maximize brand visibility. Ensure smooth execution of campaigns across all ATL channels, maintaining high standards and consistency. Media Innovations & Experimentation: Identify and explore innovative media platforms and technologies (e.g., interactive ads, AR in cinema, geo-targeted outdoor ads) to enhance consumer engagement. Collaborate with media partners to test and implement new approaches, continuously pushing the boundaries of ATL campaigns. Brand Integrations & Partnerships: Identify and develop strategic partnerships with like-minded brands and events to expand MATTERs reach. Manage brand integrations to amplify campaign impact, ensuring alignment with MATTERs bold brand identity. Explore opportunities within the electric mobility ecosystem to position MATTER as an industry leader. Performance Tracking & Insights: Track and analyse key campaign metrics like GRPs, TRPs, reach, and frequency, with a focus on the automotive market. Provide actionable insights through detailed post-campaign analysis to refine future strategies and improve performance. Cross-Functional Collaboration: Work closely with digital, BTL, and sales teams to ensure seamless integration of messaging across all channels. Partner with sales and retail teams to align ATL campaigns with regional activities and drive footfall to dealerships. Media Budget Planning & Management: Develop and manage the media budget for ATL campaigns, ensuring efficient allocation of resources across channels. Oversee media buying negotiations to optimize budget spend while maximizing impact and reach. Monitor spending and adjust strategies as needed to ensure campaigns stay within budget without compromising effectiveness. Brand Scores & Quality Inquiries: Focus on improving MATTERs brand scores by driving awareness and recall through strategic ATL campaigns. Track the quality of inquiries generated from ATL campaigns, ensuring a higher conversion rate from leads to actual customer interest. Set targets for brand score improvements and work closely with sales and customer service teams to ensure that quality inquiries translate into valuable customer engagement. Market & Trend Analysis: Stay informed on industry trends, competitive activities, and emerging media platforms. Propose new ATL concepts and media partnerships to keep MATTER at the forefront of the electric motorbike sector.

Job Description: We are seeking a results-driven procurement and marketing professional with over 4+ years of experience in strategic sourcing, media buying, and vendor management. The ideal candidate will be responsible for leading end-to-end procurement processes for marketing servicesincluding media, creative, POS, and merchandisingwhile driving cost optimization and vendor efficiency. Key Responsibilities: Lead procurement of goods and marketing services across departments. Develop and implement sourcing strategies for media, creative, and merchandising categories. Manage high-value contract negotiations with agencies, influencers, and vendors. Use tools like Ariba, BARC, IRS, and comScore for data-driven decision-making. Collaborate closely with marketing, sales, and finance teams to align procurement with business goal Handle procurement of goods/services across departments Conduct supplier negotiations and manage vendor relationships Optimize costs through strategic sourcing Raise POs and manage procurement activities in Oracle Support system upgrades and procurement policy development Generate reports and analyze data for better decision-making Interested? Send your CV to chinmaya@topgearconsultants.com along with the following details: Current & Preferred Location Highest Qualification Total Experience Current & Expected Salary Notice Period Availability for Interview More Info: www.topgearconsultants.com Chinmaya | HR Associate LinkedIn: https://www.linkedin.com/in/chinmaya-ambre-9582572bb

Awareness & Media Spends Performance Marketing Optimization Content Strategy & Reporting Integrated Marketing Planning & Coordination Geo X Spends CRM Strategy Ad hoc Media & Strategic Projects Required Candidate profile Bachelor’s degree in Marketing, Business, or a related field; MBA preferred

Role: Programmatic - Analyst / Sr. Analyst Exp: 2-8 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Experience in Programmatic with DV360 (mandatory). Experience on other DSPs would be a plus - TTD / Appnexus / Xandr / Simplifi / Amazon DSP Must be open to work in rotational shifts. Interested candidates can share their profiles with - bindu@logicalhiring.com / careers@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com

About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win Position Overview: As a Sr. Media Analyst, you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertiser s budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role. Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc. Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits

Job Title: Executive Marketing (Offline) Location: Lower Parel, Mumbai Job Type: Full-time Experience Required: Minimum 2 years Reports To: Manager Marketing Key Responsibilities: Support and execute offline marketing campaigns including media buying, store-level activations including events, partnerships, and tie-ups. Work closely with the Manager - Marketing to plan and implement strategies that enhance brand presence in physical retail locations. Identify and execute innovative store marketing initiatives with the goal of increasing walk-ins and sales. Coordinate with vendors, partners, and store teams to ensure smooth execution of marketing activities. Travel as required to support marketing initiatives across locations. Monitor and report on the performance of offline campaigns. Assist with budgeting, invoicing, and campaign documentation. Analyze data and performance metrics to help refine marketing strategies. Who You Are : Minimum 2 years of experience in marketing, preferably with exposure to offline/events/retail/store marketing. Creative thinker with a keen interest in offline marketing. A proactive, go-getter attitude with the ability to manage multiple tasks. A strong team player who is open to learning and growing on the job. Excellent communication and coordination skills. Comfortable with occasional travel. Familiarity with Excel and working with data is a strong plus.

Job Description & Responsibilities: • Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner. • Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager. • Assist in planning and executing social media campaigns and contests that align with marketing objectives. • Monitor and analyze campaign performance, providing regular reports and insights to stakeholders. • Collaborate with other teams to produce engaging and effective delivery. • Utilize data-driven insights to make informed decisions and adjustments to campaigns. • Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies. Qualifications: • Proven 3+ years of experience in managing paid social media campaigns and digital advertising. • Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager. Tools: • Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 Programmatic, Campaign Manager 360, Google Ad Manager, TTD • Power-Bi, Excel, PowerPoint will be a plus point. • Reporting and request management tools – JIRA, Salesforce, You Track, Oracle Cloud