Media And Public Relations Manager

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Employment Type:

Experience:

Role Overview

news outlets, fashion publications, online magazines, blogs, and credible digital platforms

build high-quality backlinks

This role is perfect for someone who understands fashion media, enjoys storytelling, and knows how to secure placements through smart communication.

Key Responsibilities

Public Relations & Media Outreach

• Pitch our brand to 

  fashion editors, journalists, stylists, and reporters

• Secure coverage in 

  digital publications, print magazines, interviews, and feature stories

• Build and maintain a 

  media contact database

   across fashion, sustainability, lifestyle, and culture outlets
• Draft press releases, pitches, and editorial story ideas
• Manage product loans for stylists and editorial teams
• Support brand collaborations, press previews, and PR-driven events

Backlink Building & Digital Outreach

• Identify and secure 

  high-quality backlinks

   from relevant blogs, magazines, and fashion/lifestyle platforms
• Reach out to publication editors for 

  feature placements with do-follow links

• Submit brand to premium directories, listings, and curated recommendation sites
• Develop relationships with websites relevant to fashion, sustainability, menswear, and design
• Track backlink performance, DA growth, and monthly improvements
• Maintain alignment with SEO team for anchor text planning and link relevance

Requirements

• minimum 3 years experience in fashion PR, luxury PR, media relations, or backlink outreach
• Strong understanding of the 

  Indian fashion & lifestyle media ecosystem

• Excellent writing and communication skills
• Ability to pitch compelling stories and secure press coverage
• Basic understanding of SEO/backlink quality
• Organized, self-driven, and comfortable managing outreach pipelines
• Appreciation for sustainability, menswear, and minimalist luxury

What We Offer

• Opportunity to define PR and digital authority for a premium emerging brand
• High creative freedom
• A thoughtful, design-led work environment
• Competitive compensation with strong growth trajectory.