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EXL
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Martech Specialist

Martech Specialist

EXL

2 - 7 years

5 - 15 Lacs

bengaluru delhi / ncr

Posted:14 hours ago| Platform:

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Skills Required

adobe analytics adobe launch optimization campaigns web analytics ab testing digital analytics adobe target

Work Mode

Work from Office

Job Type

Full Time

Job Description

Web Personalization (Marketing Activation)

Expertise in Adobe Target, A/B testing and digital channel optimization
Focus on personalized customer experiences

Web/Digital Optimization (Marketing Analytics and Tech)

Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools
Enhancing digital journeys and campaign effectiveness

Web Content Management (Digital Enablement)

Development and implementation using Adobe Experience Manager (AEM)
Content creation for Banks websites, forms and offers

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Martech Specialist