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Martech Solution Architect

Martech Solution Architect

Virtusa

0 years

0 Lacs

india

Posted:3 weeks ago| Platform: Foundit logo

Apply

Skills Required

cdp data pipelines adobe experience cloud data platforms crm google marketing platform analytics

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: MarTech Solution Architect

About The Role

We are seeking a highly experienced

MarTech Solution Architect

to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a

strategic technology leader

and a

hands-on architect

, capable of translating business objectives into scalable, integrated MarTech ecosystems.

Key Responsibilities

Architect and Design: Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.
Solution Leadership: Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.
Implementation Oversight: Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).
Integration & Data Management: Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.
Innovation & Optimization: Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.
Governance & Best Practices: Establish architectural standards, documentation, and quality frameworks for solution delivery.
Leadership: Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.

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