Mart Research

Coordinate online marketing campaigns on all social and digital media platforms. Devise strategies to drive online traffic to the company website. Track conversion rates and making improvements to the website. Track growth and maintain analytics reports providing up-to-date information to upper management. Develop and manage digital marketing campaigns Design, build and maintain our social media presence Oversee the social media strategy for the company. Manage online brand and product campaigns to raise brand awareness. Manage the redesign of the company website. Oversee all customer-facing digital communication channels. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluate customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing. Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Qualifications: Any Graduate Knowledge and Skills Strong understanding of current online marketing concepts, strategy and best practice. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools (e.g., Google Analytics, KISS metrics) Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Expert-level knowledge of e-commerce and the ever-changing digital marketplace. An advanced understanding of Internet regulations and standards is a plus. Education And or Experience Bachelors degree in Marketing, or related field. Experience managing and SEO programs. Experience in E-commerce, SEO, Email marketing, and social media. Previous experience in a similar digital marketing role. Disclaimer: The job location mentioned in this description is based on publicly available information or company headquarters. Candidates are advised to verify the exact job location directly with the employer before applying.