Markupfox

Digital Marketing Specialist – MarkupFox Location: Mumbai Experience: 1–3 years Type: Full-Time Salary: Competitive (based on experience) About MarkupFox MarkupFox is a fast-growing digital agency helping global clients convert their designs into pixel-perfect, responsive websites. We specialize in Design-to-Code, WordPress, Web Apps, and Email Development — with a focus on quality, speed, and support. We’re now expanding our digital presence and looking for a results-driven Digital Marketing Specialist to take the lead on our online growth and client campaigns. Role Overview You’ll be responsible for planning, executing, and optimizing digital marketing initiatives to enhance MarkupFox’s online presence, generate qualified leads, and support client marketing projects. You’ll work closely with the design and development team to align creative assets, landing pages, and content with overall business goals. Key Responsibilities SEO & Content Marketing * Perform keyword research and implement on-page/off-page SEO strategies. * Optimize website structure, speed, and metadata for higher rankings. * Plan and publish blog content, case studies, and landing pages targeting high-intent keywords. * Build backlinks through guest posts, partnerships, and outreach. Analytics & Reporting * Set up and manage Google Analytics 4, Search Console, and tag management tools. * Track lead funnels, visitor behavior, and conversion data. * Provide weekly and monthly performance insights with actionable recommendations. Social Media & Brand Presence * Manage MarkupFox’s social media accounts (LinkedIn, Instagram, X, etc.). * Plan and schedule engaging posts around web development, design-to-code, and client success stories. * Monitor engagement and respond to followers to build brand trust. * Collaborate with designers to create visually appealing creatives, reels, and carousels. Creative & Content Collaboration * Work with designers to create ad banners, social posts, and email campaigns. * Write compelling ad copies, captions, and email subject lines. * Maintain a consistent tone of voice across all communication. Marketing Tools You’ll Work With * Google Ads, Meta Business Suite, LinkedIn Ads * Google Analytics 4, Search Console, Tag Manager * Ahrefs / SEMrush / Ubersuggest (for SEO) * Canva / Figma / Adobe Express (for creatives) * HubSpot / Notion / CRM (for marketing automation & reporting) What We’re Looking For * 1–3 years of experience in digital marketing (agency experience preferred). * Hands-on expertise in SEO, SEM, and social media marketing. * Strong understanding of conversion funnels and landing page optimization. * Knowledge of analytics tools and ability to translate data into insights. * Basic design sense or ability to collaborate effectively with creative teams. * Self-driven, organized, and comfortable working in a fast-paced startup environment. Good to Have * Experience running marketing campaigns for B2B or SaaS companies. * Basic understanding of HTML, WordPress, or front-end websites. * Prior experience with marketing automation (e.g., HubSpot, Mailchimp, or similar). * Copywriting or storytelling skills for creative campaigns. Why Join MarkupFox * Work directly with the founder and core team on high-impact projects. * Be part of a growing tech agency with international clients. * Freedom to experiment with creative marketing ideas. * Opportunities to lead client projects and grow your portfolio.