Marketing UX designer

Job Description

We are seeking a talented and driven Marketing Executive with UI/UX skills to join our dynamic team. In this role, you will play a critical role in developing and implementing marketing campaigns, enhancing user experiences, and optimizing our digital presence. Your expertise in both marketing strategies and UI/UX design will be essential in attracting and engaging our target audience. Key Responsibilities: Marketing Campaigns : Develop and execute digital marketing campaigns, including email, social media, and content marketing strategies, to drive brand awareness and lead generation. UI/UX Design : Collaborate with the design team to create user-friendly, visually appealing interfaces and ensure cohesive branding across all digital assets. Content Creation : Assist in the creation of visually engaging content (graphics, videos, etc.) that aligns with our brand and marketing goals. Website and App Optimization : Conduct user research and analyze data to enhance website and app usability, navigation, and overall user experience. Market Research : Analyze competitors and stay updated on industry trends to identify new marketing opportunities. Performance Tracking : Monitor and report on campaign performance metrics, and use data-driven insights to optimize marketing efforts. Collaboration : Work closely with cross-functional teams (Product, Sales, Design) to ensure alignment on brand messaging and user experience. Required Skills and Qualifications: Education : Bachelor s degree in Marketing, Design, Communications, or a related field. Experience : 1-3 years of experience in a marketing or digital marketing role, with a strong portfolio showcasing UI/UX work. Technical Skills : Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, or Sketch. Knowledge of marketing tools such as Google Analytics, SEMrush, Hootsuite, and Mailchimp. Familiarity with front-end basics (HTML, CSS) is a plus. UI/UX Expertise : Strong understanding of design principles, usability, and accessibility to deliver seamless user experiences. Analytical Mindset : Ability to interpret data, generate insights, and use metrics to optimize marketing strategies. Communication Skills : Strong verbal and written communication skills for effective collaboration and clear messaging. Creativity : A keen eye for design aesthetics and an innovative approach to problem-solving. Attention to Detail : A high level of accuracy and quality control in design and marketing activities.