Marketing Technology Manager

Job Description

Events Technology SME - Subject matter expert on our event platforms (Splash, ON24), virtual event management, analytics tools and other core event tech platforms. Events-Specific Marketing Technology Stack - Work collaboratively with other marketing technology team members to plan and deliver a roadmap of event technology that enhances our capabilities in engagement and ROI. Cross-Functional Event Collaboration - Partner with our marketing and events teams to identify technical issues and requirements for seamless event execution. Event ROI Measurement - A leading member of the taskforce that generates comprehensive performance reports and insights on our event investments that inform strategy and overall future event planning. Process Optimization - Develop, document and enforce marketing operations best practices within event platforms and the wider marketing organization to ensure consistency, stability and continuous improvement. Consistent tracking reporting - Work with event partners and internal teams to ensure event metrics and activities are consistently tracked, and available for ROI reporting as part of campaign metrics. Integrate event technologies into marketing sales practices Ensure event marketing teams are following marketing technology standards and have the resources they need to deliver results Stay up to date on event technology trends, assessing their potential impact, and recommending new technologies or strategies to improve our attendee experience Turn event data into narratives for meeting presentations Document processes and train colleagues at every level of rank or experience Orchestrate multi-disciplinary teams around common goals and report on results Manage tasks towards milestones in project management communication tools What You Bring to The Team: 3+ years of experience in event marketing technology or related role Demonstrated proficiency in key event platforms including Splash, ON24, and virtual event management tools Understand data integrations and lead capture requirements, both in terms of SLAs and system requirements Experience with complex event registration flows and account-based event marketing concepts Strong project management skills with the ability to manage multiple concurrent events and meet deadlines Strong communication and presentation skills Ability to quickly adapt and react to changing circumstances and demands with high attention to detail Ability to communicate complex subject matter to colleagues at all levels and skills, advocating for best practices and evangelizing findings Experience with hybrid event management strategies Experience with enterprise marketing platforms (Marketo, Salesforce, HubSpot) Experience with event mobile apps and engagement tools What We Offer: Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success; see our colleague video for a taste of our culture and watch this short documentary about how we got our start. An attractive salary and benefits package. Bentley Impact Day: take a day off from work to volunteer with an organization of your choice. Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform. A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. Be part of a company committed to making a real difference by advancing the world s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.