Marketing Specialist

**Role Overview:** As a Performance Marketing Intern, you will play a vital role in supporting the marketing efforts of the company. You will have the opportunity to work closely with the experienced marketing team, gaining hands-on experience, and contributing to various digital marketing campaigns. This role is suitable for individuals who are enthusiastic about building a career in digital marketing and are eager to learn in a fast-paced environment. **Key Responsibilities:** - Assist in managing and optimizing Digital Marketing campaigns across various channels including Meta, Google. - Help analyze campaign performance data and create regular performance reports. - Support A/B testing initiatives across various digital channels. - Conduct keyword research and competitor analysis. - Collaborate with the content & design teams to ensure marketing assets align with campaign objectives. - Track and monitor key performance metrics using analytics tools. - Participate in brainstorming sessions for new marketing initiatives. **Qualifications Required:** - Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field. - Strong interest in digital marketing, with a basic understanding of key performance marketing concepts. - Excellent analytical skills and attention to detail. - Proficiency with Microsoft Excel/Google Sheets. - Familiarity with Meta Ads Manager & Google AdWords and basic campaign setup. - Understanding of audience targeting and campaign structures. - Ability to work in a fast-paced environment and manage multiple projects. - Strong written and verbal communication skills. (Note: No additional details of the company were provided in the job description.),