Marketing Specialist

Performance Marketing Google Ads Specialist

About Propelld

Propelld is a leading education-focused financial partner committed to making quality learning accessible and affordable for students across India. As an NBFC-registered (Non-Banking Financial Company) entity, Propelld provides trusted, transparent, and flexible financial solutions tailored specifically for education expenses.

With innovative loan products, seamless digital processes, and partnerships with top educational institutions, Propelld empowers students, parents, and working professionals to pursue their academic and career goals without financial barriers. Our mission is to support learners at every stage by offering quick approvals, personalized financing options, and a customer-first experience.

Summary:

We need a Performance Marketing Specialist with 3+ years of experience in Google Ads, lead generation, and technical tracking setup.

Key Responsibilities

1. Run and optimize Google Ads (Search, Display, Performance Max, YouTube).

2. Conduct keyword research, create ad copies, and improve campaign performance (ROAS/CPA/CPL).

3. Set up and manage tracking using Google Tag Manager (GTM) and GA4.

4. Configure events, conversions, enhanced conversions, and server-side tracking.

5. Integrate Google Ads with CRM, backend systems, and offline conversion tracking.

6. Build basic performance reports using Looker Studio or Google Sheets.

7. Focus on lead generation through targeted campaigns and high-converting landing pages.

Requirements

1. 3+ years of Google Ads experience.

2. Strong knowledge of GTM, GA4, pixels, events, and conversion tracking.

3. Experience in landing page optimization for lead generation.

4. Good analytical, problem-solving, and communication skills.

5. Knowledge of Meta Ads is an added advantage.