Marketing Specialist/ Manager

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute, and optimize

  Facebook, Instagram, Google Search & Display

  campaigns for multiple centers.
• Maintain

  daily, weekly & monthly dashboards

  to track CPL, CPQL, conversion %, and ROI.
• Drive landing page optimization and ensure high-quality lead flows to the sales/CC teams.
• Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.

2. Social Media Strategy & Content Management

• Build and own the content calendar across

  Instagram, Facebook, LinkedIn & YouTube

  .
• Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.
• Ensure storytelling aligns with AquaCentric’s

  premium, science-backed, hospitality-driven

  brand tone.
• Coordinate with creators, editors, and photographers for timely content production.

3. Website, SEO & ORM

• Manage website updates, blogs, service pages, and location pages.
• Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.
• Track and respond to Google reviews; analyse sentiment; highlight critical service improvements.

Key Skills & Competencies

• Strong command over

  Meta Ads Manager, Google Ads, Analytics, Tag Manager

  .
• Excellent grasp of

  content trends, medical storytelling, and creation of performance creatives

  .
• Good understanding of consumer behaviour in healthcare and wellness.
• Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.
• Comfort with fast-paced, execution-first environments.
• Strong communication, project management, and ownership mindset.