Marketing Specialist

Direct Marketing:

Ø Responsible for Overall traditional marketing activities of the institute in consultation with Marketing Head.

Ø Along with Marketing Head, will be responsible for marketing of PGDM/FPM/AI & DS and other training related courses.

Ø Coordinate with Faculties and Managers for marketing programmed to develop collaterals/ material for MDP and training programs.

Ø Will visit colleges, hospitals & other places as assigned for promotional activities.

Ø Analyze market trends, customer preferences, and competition to guide traditional marketing campaigns

Branding:

Ø Diligently handle and invest the budget to maximize returns and create a BRAND value and tendency of proactive preparation of creative business and promotional activities for the brand value and business development.

Ø Travel to various places / colleges/ Educational Fairs to promote the institute at ground level

Ø Develop and implement traditional marketing strategies aimed at target markets.

Ø Oversee the design, production, and distribution of print advertisements (brochures, flyers, posters etc).

Ø As directed by the marketing head participate in EDU FAIR, Exhibitions, events etc.

Ø Plan and implement marketing strategy, including advertising, PR and conduct the meetings of external agencies with HOD for final execution for the development of Institute.

Ø Will be responsible for creating promotional content for the institute in coordination with the Marketing Head.

Internal Marketing Relation:

Ø Plan and manage internal communications and awareness of institutional direction, mission, aims and vision.

Ø Analyze the response rates and effectiveness of direct mail campaigns to improve future efforts.

Ø Build relationships with industry stakeholders to improve brand positioning

Ø Coordination with govt. agencies, bilateral agencies, admission activities, press and marketing & promotional agencies etc.

Ø Maintains quality services by establishing and enforcing standards of IIHMR.

Ø Monitor and report on competitor activities in offline channels

Ø Develop quarterly and annual Marketing Plan & budget and execution.

Any Other work assigned by Reporting Head/Marketing Head

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Electronic City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Required)

Experience:

• total work: 1 year (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person